Ref: IMD-2-0071

Case study

Reference: IMD-2-0071

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Brent Spar platform controversy (B)

By Emeritus Professor Ulrich StegerUlrich Steger, Emeritus Professor Peter J. KillingPeter J. Killing, Matthias Winter and Mary Schweinsberg

The protest of Greenpeace against the deep sea disposal of the Brent Spar lead to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.
KeywordsCorporate Sustainability Management, Crisis Management, Environment, Oil, Stakeholder Management
SettingsGermany, Netherlands, United Kingdom
April 1995
TypePublished Sources
Available LanguagesEnglish, Spanish
Related materialTeaching notes
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Reference: IMD-2-0071

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