Ping An: How a Chinese insurance firm became a tech giant (C)
Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.
- Identify the how business intelligence improves transparency and management efficiency
- Understand the ways to bring internal technology and practices to the market
Ping An Insurance, Finance and Insurance
1988-2020
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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