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Case Study

Ping An: How a Chinese insurance firm became a tech giant (C)

By Howard H. Yu, Yunfei Feng and Anouk Lavoie Orlick

5 pages

November 2020

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Reference: IMD-7-2244

Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

Learning Objective

Identify the how business intelligence improves transparency and management efficiency
Understand the ways to bring internal technology and practices to the market

Keywords

Finance, Digital, Digital Transformation, Start-up, Incubation, Leadership, Transformational Leadership, Transformation, Future Readiness

Settings

Asia Pacific, China
Ping An Insurance, Finance and Insurance
1988-2020

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Ping An: How a Chinese insurance firm became a tech giant (A)
Ping An: How a Chinese insurance firm became a tech giant (B)
Ping An: How a Chinese insurance firm became a tech giant (C)

This case study is part of a series

Ping An: How a Chinese insurance firm became a tech giant (A)
Ping An: How a Chinese insurance firm became a tech giant (B)
Ping An: How a Chinese insurance firm became a tech giant (C)

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