CVTrust and the Smart Certificate
When the dotcom bubble burst in March 2000, this did not stop the world from going digital, but it did poke holes in the concept of trust, especially in the digital world. David Goldenberg, a Belgian entrepreneur with extensive experience in management consulting, was confronted daily with the hassles of recruiting when information about candidates could not be validated easily. Research showed that 30% to 50% of CVs contained errors, omissions or outright fraudulent claims. Could trust in the recruitment process be re-created for the benefit of all parties? The initial idea in 2010 was to develop a solution for digitally certified diplomas, and it led to the launch of CVTrust. Through a number of iterations based on feedback from early adopters, including some prestigious European business schools, the solution evolved from Smart Diploma to Smart Certificate and a full suite of fully integrated SaaS addressing the digital certification needs of all certificate-granting institutions. By 2024, CVTrust was forced to revisit its business model, competitive advantages and routes to market for a number of reasons. These included the emergence of open standards, legislation on digital certificates and an increase in digital education in the wake of the Covid-19 pandemic. Was it time to pivot again to remain relevant?
- Moving from problem-solution to product-market fit
- Taking technology to market
- Managing the startup and early growth phases
- Pivoting the business model
CVTrust, Information Technology, Information Technology Services
2010-2024
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in International Journal of Management Reviews 18 July 2025, ePub before print, https://doi.org/10.1111/ijmr.70001
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in Small Business Economics 8 July 2025, ePub before print, https://doi.org/10.1007/s11187-025-01094-3
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Case reference: IMD-7-2642 ©2025
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in Entrepreneurship Theory and Practice July 2025, vol. 49, no. 4, pp. 1129-1161, https://doi.org/10.1177/10422587241311119
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