IMD business school for management and leadership courses

This case provides the opportunity to perform a real, but simplified, ESG research analysis and portfolio investment decision from the perspective of an impact investor. It was designed using Triodos Investment Management (Triodos) and three well-known (possibly controversial) companies, Yamaha Corporation, Tesla and Philip Morris International …

Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, with a focus on direct channels and a suite of apps. However, direct-to-consumer (DTC) sales failed to …

In 2022, Apple lost US$1.5 billion in Black Friday sales due to iPhone supply constraints. One in three retail stores across the US and Europe experienced stockouts of the new iPhone 14 Pro. China sales were down more than 30% year on year. Apple’s stock had dropped 29% in 2022. China’s zero-Covid policy resulted in massive lockdowns that made f…

Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

Faced with growing competition and commoditization of its core aftermarket business for industrial bearings, SKF develops a sales tool to document, measure and guarantee its customers financial benefits from the use of its replacement products and related services. The strategy is based on justifying premium unit prices that lead to a lower tota…

In 2005, Patagonia launched the Common Threads Recycling Program. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. The first part was to encourage customers to fix damaged clothing. Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. To pro…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Hong Kong Broadband Network (HKBN) charted a success story starting out as the smallest new entrant in Hong Kong’s highly competitive telecom industry in 1999 and went on to become the second largest provider of residential broadband within 10 years. State-of-the-art fiber network infrastructure allowed HKBN to offer high-quality high-speed tele…

This technical note presents the Flywheel Portfolio Framework, a systematic approach for diagnosing and managing the reinforcing cycles that drive organizational performance. Building on Jim Collins’s flywheel concept from Good to Great, the framework extends beyond single-flywheel models to address the reality that businesses operate through mu…

The case places students in the role of LanzaTech’s founder, Dr Sean Simpson, in April 2012. The company was built on the radical idea of using proprietary microbes to capture and convert carbon-rich waste gases from heavy industry (like steel mills) into fuel-grade ethanol. LanzaTech has just achieved a massive technological breakthrough: provi…

The Advanced Academic Leadership Framework provides a comprehensive competency model designed specifically for senior academic leaders operating at institutional levels, including deans, provosts, institute directors and university presidents. Recognizing that academic leadership operates within unique constraints –shared governance, faculty aut…

Algorithmic corporations could reshape work and power, replacing employees with AI systems unless governments act to regulate and protect labour markets.

Among biases like anchoring, loss aversion, status quo, recency, confirmation bias stands out in boardrooms. But can it improve self-awareness and decisions?

Dorotea Brandin and Francesca-Giulia Mereu examine trust in uncertain times, showing how leaders can rebuild affective trust through realistic optimism.

The biggest barrier to women’s advancement appears early. Kweilin Ellingrud explores how the first promotion to manager shapes long-term career growth.

Leadership skills for volatile times include geopolitical awareness, political influence, and stress control, says IMD’s Jennifer Jordan.

Family business innovation using artificial intelligence, archival knowledge, heritage data and recombinant innovation creates breakthrough products and new.