Patagonia’s sustainability strategy: Don’t buy our products

For more than a decade, ESG-linked funds and corporate sustainability strategies have run on the same quiet assumption: spend more on sustainability, and the market will eventually reward you for it. The problem, however, is that this theory is mo...

The case tracks the development of Slow Forest Coffee, a company launched in 2017 on the belief that when producing food in a regenerative way, everyone benefits. Farmers flourish, nature thrives and the economy prospers. By 2025 Slow had converte...

For years, executives were sold a compelling idea: doing good would also mean doing well. Surveys suggested that consumers were increasingly willing to pay more for products seen (or marketed) as better for the planet. Consultants reinforced the m...

Corporate sustainability has become a central issue for businesses, driven by environmental, social and governance pressures and stakeholder expectations. The present study aimed to assess how reports and certifications influence motivations, oper...

Investor climate initiatives are facing unprecedented scrutiny at a time when the policy landscape is shifting rapidly, and the effectiveness of current investor actions is being actively questioned. Against this backdrop, this project reexamines ...

This paper investigates why firms facing identical carbon-pricing incentives exhibit heterogeneous decarbonization trajectories. We address this question through a theoretical framework that conceptualizes national institutional quality and innova...

Ask a roomful of executives whether their company takes sustainability seriously, and almost every hand goes up. But ask whether their sustainability investments are generating real commercial returns, and the room may get quieter. The gap between...