The journey to digitize tennis: Infosys (B), the present
The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.
- Understand how digital technologies such as virtual reality can enhance the engagement of fans in a remote setting.
- Use of technology to provide differentiated services and experiences to different customer segments.
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023
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in Journal of Computer Information Systems August 2025, vol. 65, no. 4, pp. 489-517, https://doi.org/10.1080/08874417.2025.2483832
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in HBR.org 25 July 2025
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