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    Case Study

    The journey to digitize tennis: Infosys (B), the present

    By Carlos Cordon and Franck Calleeuw
    12 pages
    October 2023
    Order this case study
    Reference: IMD-7-2441

    The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.

    Learning Objective
    • Understand how digital technologies such as virtual reality can enhance the engagement of fans in a remote setting.
    • Use of technology to provide differentiated services and experiences to different customer segments.
    Keywords
    Business to Business, Digital Transformation, Disruption, Strategy, Tennis, Analytics, Metaverse, Digital
    Settings
    World/global
    Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
    2014-2023
    Type
    Field Research
    Copyright
    © 2023
    Available Languages
    English
    Related material
    Teaching note
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