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Case Study

The journey to digitize tennis: Infosys (B), the present

By Carlos Cordon and Franck Calleeuw

12 pages

October 2023

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Reference: IMD-7-2441

The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.

Learning Objective

Understand how digital technologies such as virtual reality can enhance the engagement of fans in a remote setting.
Use of technology to provide differentiated services and experiences to different customer segments.

Keywords

Business to Business, Digital Transformation, Disruption, Strategy, Tennis, Analytics, Metaverse, Digital

Settings

World/global
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023

Type

Field Research

Available Languages

English

Related material

Teaching note

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Reference IMD-2706

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Industry Finance and Insurance, Banking

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