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Case Study

Papyrus Laser (A): December 1994

By Benoit F. Leleux and Lisa Mwezi Schüpbach

10 pages

May 2002

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Reference: IMD-3-0956

The case series describes the efforts of an entrepreneur, Robert Keane, to develop the business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case A focuses on the first formal presentation of the business plan to a panel of successful entrepreneurs and investors.

Keywords

Business Opportunity, Printing, Publishing, Start-up, Business Plan

Settings

Europe, France
December 1994

Type

Field Research

Available Languages

English, French

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