Case Study

Papyrus Laser (A): December 1994

10 pages
May 2002
Reference: IMD-3-0956

The case series describes the efforts of an entrepreneur, Robert Keane, to develop the business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case A focuses on the first formal presentation of the business plan to a panel of successful entrepreneurs and investors.

Keywords
Business Opportunity, Printing, Publishing, Start-up, Business Plan
Settings
Europe, France
December 1994
Type
Field Research
Copyright
© 2002
Available Languages
English, French
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