Case Study

Papyrus Laser (B-2): November 1995

1 pages
May 2002
Reference: IMD-3-0958

The case series describes the efforts of an entrepreneur, Robert Keane, to develop and present a business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case B-2 is the epilogue to Case B, in which Robert presented his revised business plan to potential investors. Due to exogenous factors, the project is again on the rocks and the entrepreneur needs to decide what to do next.

Business Opportunity, Printing, Publishing, Start-up, Business Plan
Europe, France
November 1995
Field Research
© 2002
Available Languages
English, French
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics