The case series describes the efforts of an entrepreneur, Robert Keane, to develop and present a business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case B focuses on the feedback Robert Keane received from a panel of professional investors and entrepreneurs on his initial presentation of the Papyrus Laser opportunity (Case A) and the issues he had to address to push the project forward.
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