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Case Study

Papyrus Laser (B): September 1995

By Benoit F. Leleux and Lisa Mwezi Schüpbach

7 pages

May 2002

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Reference: IMD-3-0957

The case series describes the efforts of an entrepreneur, Robert Keane, to develop and present a business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case B focuses on the feedback Robert Keane received from a panel of professional investors and entrepreneurs on his initial presentation of the Papyrus Laser opportunity (Case A) and the issues he had to address to push the project forward.

Keywords

Business Opportunity, Printing, Publishing, Start-up, Business Plan

Settings

Europe, France
September 1995

Type

Field Research

Available Languages

English

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This case study is part of a series

Papyrus Laser (A): December 1994
Papyrus Laser (B): September 1995
Papyrus Laser (B-2): November 1995
Papyrus Laser (C): Going VistaPrint.com

This case study is part of a series

Papyrus Laser (A): December 1994
Papyrus Laser (B): September 1995
Papyrus Laser (B-2): November 1995
Papyrus Laser (C): Going VistaPrint.com

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