Logitech's Growth Strategy With Lifesize and Google's Revue (2008-2011)
Case Study

Logitech's Growth Strategy With Lifesize and Google's Revue (2008-2011)

9 pages
December 2020
Reference: IMD-7-2224

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a ‘Four- Screen’ strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

Learning Objective
  1. The case focuses on the situation facing a new leader, stepping into the shoes of his long-time, highly successful predecessor. 
  2. The context of the industry is changing, so he cannot assume that previous successes and formulas will work.
Settings
Global
Logitech, Information Technology
2008-2011
Type
Published Sources
Copyright
© IMD 2020
Language
English
Related material
Teaching note
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