Lionheart Agrotech Limited, the holding company of Lionheart Farms is developing a large-scale sustainable hybrid coconut plantation with integrated processing and manufacturing capacities in the Philippines. The case describes the idea of the founders, their journey, the challenges they met and how they solved them. The case explores the key challenges and principal constraints that the company faced – and continues to face – during the development and execution of its sustainable agricultural project.
Only connect: How to keep disparate workforce elements happy and motivated - IbyIMD
Summary
Today’s workforce often includes a mix of permanent employees, freelancers, and outside contractors – but even organizations with mostly external workforces or highly autonomous workforces need proximity to succeed over the long term. Here are fou...
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Has Nike lost its stride?
Summary
Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, with a focus on direct channels and a suite of apps. However, direct-to-consumer DTC sales failed to make up for the losses from previous wholesale partners. At the same time, competition from a new breed of smaller players increased. Critics claimed that the sportswear giant's product innovations had lagged, allowing nimble competitors to chisel away at its market share. Sales were flat or down in all geographies. In response, Donahoe announced a three-year, 2 billion cost cutting plan that involved laying off 2 of workers, which in turn created a sense of crisis at Nike. Investors also suffered as the stock performed worse than the broader market in the last three years. To make matters worse, a class action suit was filed against Donahoe and CFO Matthew Friend for misleading the market about the company's underperformance. How could Nike's top management team execute a strategic turnaround by building upon the company's core strengths of brand equity, product innovation and sports marketing? They had to reevaluate past strategies, rethink their assumptions and chart a comeback to restore the company to its former growth trajectory and market dominance.
Reference
IMD-7-2598
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Nike
Industry
Consumer Goods, Footwear
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
The end of corporate passivity
Summary
Corporate leaders must stop being passive spectators and actively shape geopolitical outcomes to drive global competitiveness and collaboration.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Trump-era policies - Tariffs - Supply Chain
Summary
As Trump-era policies return with sharper edges, companies must rethink supply chains not for speed, but for resilience.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
UrbanLuxe: Supply chain and M&A
Summary
This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditional distribution channels of luxury and travel retail, whereas KYX is exclusively an e-commerce brand. UrbanLuxe has a stable – perhaps stale – product line while KYX is in constant experimental churn, with an influencer-based media strategy that brings inherent demand volatility. The supply chain director is tasked with identifying the supply chain risks and opportunities associated with the acquisition. The two companies are different from both an operations perspective and a marketing perspective. UrbanLuxe has five factories servicing a global demand. KYX relies on one co-manufacturer focused on the US market. UrbanLuxe distributes to classic retailers from its own warehouses, KYX uses a third-party logistics provider for its exclusively e-commerce business. Further complicating matters, UrbanLuxe’s CEO has ambitious growth plans to make KYX a global brand. The supply chain director must not only consider integrating the acquisition but also supporting the growth strategy, for which they are asked to find cost savings to provide funding. The case provides a vehicle for students to consider the supply chain challenges a company might face in successfully integrating a starkly different acquisition. This case anchored in the real world will elicit universal challenges in companies today.
Reference
IMD-2654
Copyright
©2024
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
DE&I - Hiring On Genuine Merit
Summary
Polarization is a defining trend in the changing global order. Here’s how leaders can navigate the Trump-led pushback against diversity programs.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
The “partner” paradox: Why inclusive language isn’t enough for LGBTQ+ support
Summary
Using gender-neutral language at work to refer to your same-sex partner is a small, internal negotiation that highlights a crucial nuance often missed in discussions about LGBTQ+ inclusion. Answer the following questions honestly to check whether ...
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Healthcare Leader’s Approach to Sustainable Transformation
Summary
Driving change in a system where progress can be slow and regulation is tight isn’t easy. But for Núria Ibáñez-García, sustainable transformation starts with steady influence, applied from within.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Real Reform Beyond Reporting - Homophobia
Summary
Official structures matter, but shifting homophobic views takes more. Use this framework to assess your stance and begin building real reform beyond reporting.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
A World Without DE&I - What Leaders Should Know
Summary
In a world without DE&I, leadership must move beyond control to embrace collective care as systemic crises demand ethical interdependence across society.
Contact
Research Information & Knowledge Hub for additional information on IMD publications