Case Study

Club Méditerranée (A)

24 pages
December 1981
Reference: IMD-3-0257

Club Med is considering changing from a functional product structure to a regional profit center structure. How to implement and still keep the basic principles and objectives which have made Club Med so successful? The case focuses on the relationship between strategy and structure and operationalization of a new organizational structure.

Global Strategy, Organizational Design, Leisure
World/global, France
Field Research
© 1981
Available Languages
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