Cell Network (C): From take-off to mainstream
Case Study

Cell Network (C): From take-off to mainstream

5 pages
July 2001
Reference: IMD-3-1006

The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Bäcklund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment.

Field Research
© 2001
Related material
Teaching note, Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

2001 EFMD AWARD WINNER (Entrepreneurship)
Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics