Cell Network (C): From take-off to mainstream
Case Study

Cell Network (C): From take-off to mainstream

5 pages
July 2001
Reference: IMD-3-1006

The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Bäcklund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment.

Learning Objective

Not provided

Keywords
Entrepreneurship, Start-up, General Management
Settings
Sweden
1997-2000
Type
Field Research
Copyright
© IMD 2001
Language
English
Related material
Teaching note, Video
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