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Case Study

Cell Network (B): Managing take-off

By Paul Strebel and Anne-Valérie Ohlsson

8 pages

July 2001

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Reference: IMD-3-1005

The B case covers the merger with Linné and international expansion. The case discusses the post-merger integration, international expansion and provides a snapshot of the company at the end of 1999. Participants share their view of the deal and Cell’s approach to international acquisitions. At this point in the story, the CEO, Marcus Bäcklund, suggests a second, larger merger with Mandator, a company similar to Linné (traditional IT consulting). Participants need to ask themselves whether a second merger with another Scandinavian IT consulting company is the best alternative for Cell. They also need to consider how this new deal might be structured, and in particular, who should be the CEO of the merged company.

Keywords

Start-up

Settings

Sweden
1997-2000

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Cell Network (A): From idea to take-off
Cell Network (B): Managing take-off
Cell Network (C): From take-off to mainstream

2001 EFMD AWARD WINNER (Entrepreneurship)

This case study is part of a series

Cell Network (A): From idea to take-off
Cell Network (B): Managing take-off
Cell Network (C): From take-off to mainstream

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