- Appreciate the details a CEO must pay attention to for a successful transformation
- Learn the importance of showing quick wins to get organizational and shareholder support for a new strategy
|Keywords||Digital Transformation, eCommerce, Execution, Online Sales, Online Shopping, Retail, Strategy Deployment, Strategy Development, Transformation|
|Related material||Teaching note, Video|
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Cranfield UniversityWharley End Beds MK43 0JR, UK
Babson CollegeBabson Park, Wellesley MA 02457, USA
NUCB Business School1-3-1 Nishiki Naka
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.