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Reference: IMD-7-2287

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October 2021

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Matas (B): Will its digital transformation strategy succeed?

 Goutam Challagalla

By Professor Goutam ChallagallaGoutam Challagalla and Philip Charles Zerrillo

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Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stores. The case enables participants to see how the CEO reorganized parts of the organization to drive strategy execution. This case clearly shows how strategic decisions are crafted, executed and modified. It demonstrates the execution challenges a firm might face when transforming in a competitive marketplace and shows the dramatic transformation and improvement in the firm’s financials. It also shows the rare success of a retail digital transformation.

Learning Objective

  • Appreciate the details a CEO must pay attention to for a successful transformation
  • Learn the importance of showing quick wins to get organizational and shareholder support for a new strategy
Keywords Digital Transformation, eCommerce, Execution, Online Sales, Online Shopping, Retail, Strategy Deployment, Strategy Development, Transformation
Settings Denmark
Matas, Retail
2014-2020
Type Field Research
Copyright ©IMD 2021
Language English
Related material Teaching note, Video
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Reference: IMD-7-2287

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