Matas (B): Will its digital transformation strategy succeed?
Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stores. The case enables participants to see how the CEO reorganized parts of the organization to drive strategy execution. This case clearly shows how strategic decisions are crafted, executed and modified. It demonstrates the execution challenges a firm might face when transforming in a competitive marketplace and shows the dramatic transformation and improvement in the firm’s financials. It also shows the rare success of a retail digital transformation.
- Appreciate the details a CEO must pay attention to for a successful transformation
- Learn the importance of showing quick wins to get organizational and shareholder support for a new strategy
Matas, Consumer Services, Retail
2014-2020
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Matas (A): Will the Danish retailer’s transformation ignite growth?
- Matas (B): Will its digital transformation strategy succeed?
- Matas (A): Will the Danish retailer’s transformation ignite growth?
- Matas (B): Will its digital transformation strategy succeed?
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The total costs of the Swiss healthcare system are rapidly approaching the CHF 100 billion mark per year. Now Switzerland is voting on November 24 on a further reform step. But that will not be enough. New ideas are needed.
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