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Marine Stewardship Council (B): Departing in unchartered waters

 Ulrich Steger

By Emeritus Professor Ulrich StegerUlrich Steger and George Rädler

This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a "best practice example" for co-operation between environmental groups and corporations.

The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry. 

Learning Objective

Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.

Keywords Conflict Management, Cooperation, Corporate Sustainability Management, Fishery, Stakeholder Management
Settings Global
1998
Type Field Research
Copyright ©2000
Language English
Related material Teaching note, Video
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Reference: IMD-2-0081

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