Ref: IMD-2-0081

Case study

Reference: IMD-2-0081

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Marine Stewardship Council (B): Departing in unchartered waters

Ulrich Steger

By Emeritus Professor Ulrich StegerUlrich Steger and George Rädler

This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a "best practice example" for co-operation between environmental groups and corporations.

The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry. 

Learning Objective

Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.

KeywordsConflict Management, Cooperation, Corporate Sustainability Management, Fishery, Stakeholder Management
TypeField Research
Related materialTeaching note, Video
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Reference: IMD-2-0081

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