Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
This case deals with the depletion of fish stocks in the late 1990s. Unilever, one of the biggest fish producers in the world, had a strong interest in finding a solution for this dilemma. Unilever decided to found the Marine Stewardship Council (MSC). This council is run as a joint venture with the World Wildlife Fund for Nature (WWF).
The case gives a detailed background of both Unilever and the WWF in order to understand their intentions. It then describes the process of setting up the MSC and deals with the issues of stakeholder management. Interestingly, other environmental groups heavily criticized the WWF for joining forces with Unilever.
Students will understand the different agendas of both players and how to overcome the intricacies.
1997
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2-0083 ©2006
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