Ref: IMD-3-1006

Case study

Reference: IMD-3-1006

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Cell Network (C): From take-off to mainstream

Paul Strebel

By Emeritus Professor Paul StrebelPaul Strebel and Anne-Valérie Ohlsson

The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Bäcklund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment.

Learning Objective

Not provided

Keywords Entrepreneurship, General Management, Start-up
Settings Sweden
Type Field Research
Copyright ©IMD 2001
Language English
Related material Teaching note, Video
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Reference: IMD-3-1006

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Reference: IMD-3-1006

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