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Book Digital Strategy
The Future of Competitive Strategy
Unleashing the Power of Data and Digital Ecosystems (Management on the Cutting Edge)
Latest awards & honors
Report Sustainability Strategy
Winning sustainability strategies
As the expectations on corporate responsibility increase, and as transparency becomes more prevalent, companies are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough. Winning Sustainability Strategies helps executives aiming to create a thriving, sustainable future for their busin…
Brandon Hall Excellence in Technology Gold Award – Best Advance in Education Delivered Through Technology
By Benoit F. Leleux Jan Van der Kaaij Christine Weinmann Catherine Agamis Robbie Cairns and Paul Hunter
December 2022
Winning sustainability strategies
Case Study Entrepreneurship Sustainability
Values-based entrepreneurship: Opaline’s bubbles (Abridged)
Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010. It took founder Sofia de Meyer over 10 years to build a responsible and impactful company aligned with her own aspirations, not just a lifestyle venture but one that would capitalize on her deep…
3rd prize in the 2022 HEC CSR Challenge case writing competition
By Marc Chauvet and Benoit F. Leleux
©2022
Values-based entrepreneurship: Opaline’s bubbles (Abridged)
Case Study Digital Disruption Entrepreneurship
Celonis: Building a lean digital ecosystem
To maintain its position as the category leader in process mining and execution management, Celonis needed to be able to facilitate – or even automate – corrective measures on these processes to edge closer to process mining nirvana, i.e. a fully automated, intelligent and real-time execution management system (EMS). But how to determine the rig…
2023 John Molson MBA International Case Writing Competition – 3rd Prize
By Carlos Cordon Benoit F. Leleux and Marc Chauvet
Case reference: IMD-7-2286 ©2022
Celonis: Building a lean digital ecosystem
Report Organizational Learning Organizational Transformation
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Norway’s financial services group DNB entered the 2020s on a high note of best-ever quarterly performance; a highly diverse workforce; and great strides in rolling out innovative services. Nonetheless, its top management was conscious that the company needed to strengthen the way it collaborated along functional and divisional lines. The chal…
EFMD Excellence in Practice Award 2022 Silver Award
By Ina Toegel and Martin Králik
EFMD Excellence in Practice Case, May 2022
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Report Organizational Learning Organizational Transformation Talent Management
ABS, IMD and OCP: Beyond. An ambitious next level talent development program
In 2018, OCP Group – the Moroccan-based world leader in plant nutrition and phosphate industry, and one of the most important employers of the private sector in the country – was a decade into an ambitious transformation program to capture higher value-added downstream business opportunities. To achieve its growth ambitions, it needed to develop…
EFMD Excellence in Practice Awards 2022 Gold Award
By Bettina BĂĽchel and Nancy Lane
EFMD Excellence in Practice Case, May 2022
ABS, IMD and OCP: Beyond. An ambitious next level talent development program
Case Study Sustainability Strategy General Management Social Innovation
Schneider Electric: Becoming the world leader in sustainability
Schneider Electric is a multinational company providing energy management and automation. The case briefly outlines the company’s history and describes the progressive integration of sustainability efforts into its overall strategy. This 20-year journey culminates in 2021 when Corporate Knights ranked Schneider Electric No. 1 worldwide for its s…
2021-2022 HEC MontrĂ©al AEMBA CSR Case Writing Competition – 2nd Prize
By Frédéric Dalsace
Case reference: IMD-7-2292 ©2022
Schneider Electric: Becoming the world leader in sustainability
Academic publications
Article Digital Technology Management
“So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impact…
By Yogesh K. Dwivedi Nir Kshetri Laurie Hughes Michael R. Wade and et al.
in International Journal of Information Management August 2023, vol. 71, 102642, https://doi.org/10.1016/j.ijinfomgt.2023.102642
“So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
By Yogesh K. Dwivedi Nir Kshetri Laurie Hughes Michael R. Wade and et al.
in International Journal of Information Management August 2023, vol. 71, 102642, https://doi.org/10.1016/j.ijinfomgt.2023.102642
Summary
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impact…
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Article Supply Chain
Assortment optimization using an attraction model in an omnichannel environment
Making assortment decisions is becoming an increasingly difficult task for many retailers worldwide as they implement omnichannel initiatives. Discrete choice modeling lies at the core of this challenge, yet existing models do not sufficiently account for the complex shopping behavior of customers in an omnichannel environment. In this paper, we…
By Andrey Vasilyev Sebastian Maier and Ralf W. Seifert
in European Journal of Operational Research April 2023, vol. 306, no. 1, pp. 207-222, https://doi.org/10.1016/j.ejor.2022.08.002
Assortment optimization using an attraction model in an omnichannel environment
By Andrey Vasilyev Sebastian Maier and Ralf W. Seifert
in European Journal of Operational Research April 2023, vol. 306, no. 1, pp. 207-222, https://doi.org/10.1016/j.ejor.2022.08.002
Summary
Making assortment decisions is becoming an increasingly difficult task for many retailers worldwide as they implement omnichannel initiatives. Discrete choice modeling lies at the core of this challenge, yet existing models do not sufficiently account for the complex shopping behavior of customers in an omnichannel environment. In this paper, we…
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Article Family Business
Falling from grace: Family-based brands amidst scandals
Family firms often adopt brand strategies based on their family status to convey messages of ethics and integrity to their external stakeholders. Research has highlighted the positive influence that family-based brands exert on corporate reputation and related organizational outcomes, yet they may become a liability in circumstances of scandals….
By Emanuela Rondi Carlotta Benedetti Cristina Bettinelli and Alfredo De Massis
in Journal of Business Research March 2023, vol. 157, 113637, https://doi.org/10.1016/j.jbusres.2022.113637
Falling from grace: Family-based brands amidst scandals
By Emanuela Rondi Carlotta Benedetti Cristina Bettinelli and Alfredo De Massis
in Journal of Business Research March 2023, vol. 157, 113637, https://doi.org/10.1016/j.jbusres.2022.113637
Summary
Family firms often adopt brand strategies based on their family status to convey messages of ethics and integrity to their external stakeholders. Research has highlighted the positive influence that family-based brands exert on corporate reputation and related organizational outcomes, yet they may become a liability in circumstances of scandals….
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Article Accounting Corporate Governance
The future role of internal audit function: Assure. Build. Consult
Chambers (2022) recently raised “a red flag” by pointing out that internal auditors have been unduly placing Environmental, Social, and Governance (ESG) risks on the back burner. Internal auditors currently do not play a significant role as assurance providers and are absent from potential advisory services about ESG – on both sides of the Atlan…
By Rainer Lenz and Florian Hoos
in EDPACS March 2023, vol. 67, no. 3, pp. 39-52, https://doi.org/10.1080/07366981.2023.2165361
The future role of internal audit function: Assure. Build. Consult
By Rainer Lenz and Florian Hoos
in EDPACS March 2023, vol. 67, no. 3, pp. 39-52, https://doi.org/10.1080/07366981.2023.2165361
Summary
Chambers (2022) recently raised “a red flag” by pointing out that internal auditors have been unduly placing Environmental, Social, and Governance (ESG) risks on the back burner. Internal auditors currently do not play a significant role as assurance providers and are absent from potential advisory services about ESG – on both sides of the Atlan…
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Article Venture Capital Investment Competitiveness
Competition and specialization in the VC market: A non-monotonic relationship
We investigate the relationship between competition and stage specialization in the venture capital (VC) markets. A typical successful entrepreneurial company goes through multiple stages of VC investments; but an average VC firm specializes and participates only in a subset of these stages. We hypothesize that a VC firm’s decision to stage-spec…
By Christos Cabolis Mian Dai and Konstantinos Serfes
in Review of Industrial Organization 18 February 2023, ePub before print, https://doi.org/10.1007/s11151-023-09898-x
Competition and specialization in the VC market: A non-monotonic relationship
By Christos Cabolis Mian Dai and Konstantinos Serfes
in Review of Industrial Organization 18 February 2023, ePub before print, https://doi.org/10.1007/s11151-023-09898-x
Summary
We investigate the relationship between competition and stage specialization in the venture capital (VC) markets. A typical successful entrepreneurial company goes through multiple stages of VC investments; but an average VC firm specializes and participates only in a subset of these stages. We hypothesize that a VC firm’s decision to stage-spec…
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Article Family Business
Preserving the longevity of long-lasting family businesses: A multilevel model
Prior research lacks an understanding of how decision makers preserve longevity within family businesses. This study examines longevity under a microfoundational lens, through an interpretive qualitative research design. The selected cases are nine long-established Australian family wineries. The outcome is a multilevel grounded model of the pre…
By Elisa Conz Stefano Denicolai and Alfredo De Massis
in Journal of Management and Governance 14 February 2023, ePub before print, https://doi.org/10.1007/s10997-023-09670-z
Preserving the longevity of long-lasting family businesses: A multilevel model
By Elisa Conz Stefano Denicolai and Alfredo De Massis
in Journal of Management and Governance 14 February 2023, ePub before print, https://doi.org/10.1007/s10997-023-09670-z
Summary
Prior research lacks an understanding of how decision makers preserve longevity within family businesses. This study examines longevity under a microfoundational lens, through an interpretive qualitative research design. The selected cases are nine long-established Australian family wineries. The outcome is a multilevel grounded model of the pre…
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Case studies
Case Study General Management Human Resources Leadership Marketing Operations
Pioneering customer experience transformation in Saudi Arabia’s Ministry of Human Resources and Social Development
The Human Resources and Social Development Ministry (HRSD) was one of the largest and most important ministries in Saudi Arabia, with 22,000 employees serving more than 30 million customers and beneficiaries. The ministry consisted of four sectors – labor which served and regulated the private and non-profit sectors; civil service which served g…
By Goutam Challagalla Mahwesh Khan and Pallivathukkal Cherian Abraham
Case reference: IMD-7-2403 ©2023
Case Study Strategy
Netflix (D): Streaming wars (Cartoon case)
This case is part of a series on Netflix. Case (A) discusses the company’s growth until July 2011. Case (B) tells the story of Netflix’s sharp share price decline after it announced it was splitting the business in two and increasing prices. Case (C) covers the years 2012/13, when Netflix found its way back to success. Seeing that the industry b…
By Stefan Michel and Sarah Von Blumenthal
Case reference: IMD-7-2155 ©2023
Case Study Sustainability Diversity and Equity and Inclusion
J.M. Huber Corporation: Testing the limits of resilience capabilities
As circumstances of the COVID-19 pandemic continued to shift and evolve, J.M. Huber Corporation (Huber) remained focused on protecting its employees, maintaining business continuity, and on advancing its multi-year sustainability strategy. The efforts of Mike Marberry, the President & CEO, the Huber Management Council (HMC), the family sharehold…
By Sameh Abadir and Marta Widz
Case reference: IMD-7-2412 ©2023
Case Study Entrepreneurship Family Business Leadership Sustainability
Maria Ahlström-Bondestam: Together everyone achieves more (Video case)
This case presents the unique approach to philanthropy of the Ahlström family. A group of 25 fifth-generation female Ahlström family members founded the Eva Ahlström foundation in 2010, in the name of the family matriarch Eva Ahlström (1848–1920), who was a big contributor to society in her time. This led to the establishment of the Ahlström Co…
By Peter Vogel and Malgorzata Smulowitz
Case reference: IMD-7-2414 ©2022
Case Study Strategy Disruption General Management Leadership
Outpacing strategy and business trajectory management
Outpacing strategy, first described by IMD professors Xavier Gilbert and Paul Strebel, is based on the ability to shift strategic innovation between perceived product value (the quality of the value proposition) and delivered cost (the efficiency of the value delivery system). First movers with an outpacing strategy gain a competitive advantage …
By Paul Strebel
Case reference: IMD-7-2435 ©2022
Case Study Disruption Strategy General Management
Industry breakpoints and business model evolution
Industry breakpoints were identified by IMD Professor Paul Strebel before the disruptive technology innovations described by Clayton Christensen. Breakpoints are characterized by “A new offering to the market that is so much superior that it changes the rules of the competitive game, accompanied by a sharp shift in the industry’s growth rate and…
By Paul Strebel
Case reference: IMD-7-2434 ©2022
Knowledge Hub – I by IMD
Article Diversity and Equity and Inclusion Culture
Create “wildflower” conditions at work to bridge the gender gap
Significant strides have been made in closing the gender gap globally, but women remain disadvantaged in many walks of life. Here’s how businesses can act to help women flourish in the workplace.
By Heather Cairns-Lee and Sahana Joshi
in I by IMD 7 March 2023
Create “wildflower” conditions at work to bridge the gender gap
Article Leadership Marketing Technology Management
Why CMOs should be listening to the consumer on data
Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD.
By Öykü Işık
in I by IMD 3 March 2023
Why CMOs should be listening to the consumer on data
Article Leadership Psychology Mindfulness
How compassionate leaders improve business performance 
Many executives still struggle to see the link between kindness and corporate results. Measuring leaders’ more empathetic qualities against employee motivation is one way to quantify its impact on business performance, say Paolo Cervini and Gabriele Rosani.
By Paolo Cervini and Gabriele Rosani
in I by IMD 2 March 2023
How compassionate leaders improve business performance 
Article Sustainability Human Resources Organizational Transformation
How Hilti built a workforce that’s ready for any challenge
Hilti Corporation’s Head of People & Culture Development, Eivind Slaaen, explains why supporting employees in adapting to change is crucial to sustainable transformation.
By Lars Häggström
in I by IMD 1 March 2023
How Hilti built a workforce that’s ready for any challenge
Article Technology Management Digital Innovation
Digital democracy: How business and society benefit from more accessible digital services
Ensuring universal access to digital services is not just the right thing to do, says Tomoko Yokoi, it will also drive competitive advantage in the digital age
By Tomoko Yokoi
in I by IMD 28 February 2023
Digital democracy: How business and society benefit from more accessible digital services
Article Supply Chain Strategy
Now is the time to address supply-chain risk
The COVID-19 pandemic and war in Ukraine have exposed dangerous vulnerabilities in companies’ supply chains, warns Carlos Cordon, Professor of Strategy and Supply Chain Management at IMD Business School. Now, boards must take the lead on transformation.
By Carlos Cordon
in I by IMD 24 February 2023
Now is the time to address supply-chain risk
Insights for practitioners
Article Luxury Technology Management
The Metaverse is much more than a cool new channel for luxury brands
The metaverse is one of the most popular virtual worlds that exists today. Less popular is the task of defining it. One person might say it’s “an immersive, 3D computer-simulated environment that can be shared and navigated through virtual reality headsets.” Another might reduce it to “a virtual world in which we experience people, products and …
By Stéphane J. G. Girod
in Forbes.com 29 March 2023
The Metaverse is much more than a cool new channel for luxury brands
By Stéphane J. G. Girod
in Forbes.com 29 March 2023
Summary
The metaverse is one of the most popular virtual worlds that exists today. Less popular is the task of defining it. One person might say it’s “an immersive, 3D computer-simulated environment that can be shared and navigated through virtual reality headsets.” Another might reduce it to “a virtual world in which we experience people, products and …
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Article Family Business Innovation
Imprese familiari: fare innovazione con il giusto set di incentivi
Fifty percent of the most innovative firms in Europe are controlled by families, and many of the innovations developed in emerging economies such as Asia and South America are supported by family firms. Despite this, the risk aversion, conservative attitudes, organizational rigidity, “power of the past” and constraints imposed by emotional ties …
By Alfredo De Massis and Elisa Villani
in We Wealth 28 March 2023
Imprese familiari: fare innovazione con il giusto set di incentivi
By Alfredo De Massis and Elisa Villani
in We Wealth 28 March 2023
Summary
Fifty percent of the most innovative firms in Europe are controlled by families, and many of the innovations developed in emerging economies such as Asia and South America are supported by family firms. Despite this, the risk aversion, conservative attitudes, organizational rigidity, “power of the past” and constraints imposed by emotional ties …
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Article Leadership
Faut-il être vaniteux pour réussir?
The Credit Suisse debacle is often attributed to the vanity of past managers. This is partly true. Yet successful people are often vain too: Thomas Edison, Steve Jobs or Elon Musk. Is it the hallmark of leaders to have a very high opinion of themselves? Often, they have successes in business and failures on the human level. Would they have succe…
By Stéphane Garelli
in Le Temps 24 March 2023
Faut-il être vaniteux pour réussir?
By Stéphane Garelli
in Le Temps 24 March 2023
Summary
The Credit Suisse debacle is often attributed to the vanity of past managers. This is partly true. Yet successful people are often vain too: Thomas Edison, Steve Jobs or Elon Musk. Is it the hallmark of leaders to have a very high opinion of themselves? Often, they have successes in business and failures on the human level. Would they have succe…
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Article Politics Economics
China’s latest diplomatic move will extend its trade, energy, financial and maritime power
China’s billions of dollars in global investments and infrastructure projects seem to be paying off politically and economically. Just recently, Honduras signalled it is set to cut diplomatic ties with Taiwan, having been one of the few remaining countries to recognise the island as a state. This switch of allegiances would be a coup for China, …
By José Caballero
in The Conversation 24 March 2023
China’s latest diplomatic move will extend its trade, energy, financial and maritime power
By José Caballero
in The Conversation 24 March 2023
Summary
China’s billions of dollars in global investments and infrastructure projects seem to be paying off politically and economically. Just recently, Honduras signalled it is set to cut diplomatic ties with Taiwan, having been one of the few remaining countries to recognise the island as a state. This switch of allegiances would be a coup for China, …
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Article Finance
How Credit Suisse’s demise strengthens Switzerland’s place in global finance
As Switzerland digested the news of Credit Suisse’s takeover by rival UBS, the headlines were unequivocally bleak. The deal is a “historic scandal,” wrote the daily Tages-Anzeiger. It marks the “end of an era,” according to Switzerland’s public broadcaster SRF. The country’s leading daily, Neue ZĂĽrcher Zeitung, found even stronger words: “A zomb…
By David Bach
in Quartz 23 march 2023
How Credit Suisse’s demise strengthens Switzerland’s place in global finance
By David Bach
in Quartz 23 march 2023
Summary
As Switzerland digested the news of Credit Suisse’s takeover by rival UBS, the headlines were unequivocally bleak. The deal is a “historic scandal,” wrote the daily Tages-Anzeiger. It marks the “end of an era,” according to Switzerland’s public broadcaster SRF. The country’s leading daily, Neue ZĂĽrcher Zeitung, found even stronger words: “A zomb…
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Article Diversity and Equity and Inclusion Culture
Create “wildflower” conditions at work to bridge the gender gap
Significant strides have been made in closing the gender gap globally, but women remain disadvantaged in many walks of life. Here’s how businesses can act to help women flourish in the workplace.
By Heather Cairns-Lee and Sahana Joshi
in I by IMD 7 March 2023
Create “wildflower” conditions at work to bridge the gender gap
Books
Book Competitiveness Strategy Digital
The future of competitive strategy: Unleashing the power of data and digital ecosystems
How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of compan…
By Mohan Subramaniam
Published By MIT Press ©2022
The future of competitive strategy: Unleashing the power of data and digital ecosystems
Book Communication
Clean language interviewing: Principles and applications for researchers and practitioners
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Clean language interviewing: Principles and applications for researchers and practitioners
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Summary
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
Copyright ©2022
Copyright owner External Copyright
Language English
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Book Economics Competitiveness Leadership
The future is young: How technology, talent and innovation can help us face the most pressing challenges of our time
Amid this fast and disorienting pace of change, many are instinctively looking to political leaders and world-renowned experts for answers. As a result, important conversations that should be going on have been conspicuous by their absence. In particular, these are conversations that should involve young people. If new paradigms are emerging tha…
By Bruno Lanvin and Osman Sultan
Published By International Institute for Management Development ©2022
The future is young: How technology, talent and innovation can help us face the most pressing challenges of our time
Book Decision Making
Solvable: A simple solution to complex problems
Problem solving skills are in high demand, yet we’re not taught how to develop and apply these skills appropriately. Solvable offers a simple solution with a 3-step process—Frame, Explore, Decide—and concrete tools that you can use to become a better problem solver and successfully engage relevant people, whatever the challenge you face.
By Arnaud Chevallier and Albrecht Enders
Published By FT Press ©2022
Solvable: A simple solution to complex problems
Book Competitiveness Economics Data Analytics
IMD World Competitiveness Yearbook: 2022
The 34th edition of the IMD World Competitiveness Yearbook is being launched at a moment of tremendous turmoil. COVID-19 continues to affect large parts of the world. Interestingly, while in some countries comprehensive efforts are being made to return to a state of normalcy, other parts of the world are experiencing a massive rise in the number…
By Arturo Bris Christos Cabolis José Caballero and Marco Pistis
Published By International Institute for Management Development ©2022
Book Sustainability Board
The double-edged sword of corporate boards in the environmental actions of firms
Environmental issues, which encompass combatting climate change and global warming, are increasingly positioned at the top of board agendas. consequently, board policies are increasingly used as the means to reduce environmental footprint of a firm. The central aim of this book is to uncover theoretical foundations and provide solid empirical ev…
By Ivan Miroshnychenko
Published By Eurilink University Press ©2021
The double-edged sword of corporate boards in the environmental actions of firms
By Ivan Miroshnychenko
Published By Eurilink University Press ©2021
Summary
Environmental issues, which encompass combatting climate change and global warming, are increasingly positioned at the top of board agendas. consequently, board policies are increasingly used as the means to reduce environmental footprint of a firm. The central aim of this book is to uncover theoretical foundations and provide solid empirical ev…
Copyright ©2021
Copyright owner External Copyright
Language English
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