Book Digital Strategy
The Future of Competitive Strategy
Unleashing the Power of Data and Digital Ecosystems (Management on the Cutting Edge)
Latest awards & honors
Report Organizational Learning Organizational Transformation
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Norway’s financial services group DNB entered the 2020s on a high note of best-ever quarterly performance; a highly diverse workforce; and great strides in rolling out innovative services. Nonetheless, its top management was conscious that the company needed to strengthen the way it collaborated along functional and divisional lines. The chal…
EFMD Excellence in Practice Award 2022 Silver Award
By Ina Toegel and Martin Králik
EFMD Excellence in Practice Case, May 2022
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Report Organizational Learning Organizational Transformation Talent Management
ABS, IMD and OCP: Beyond: An ambitious next level talent development program
In 2018, OCP Group – the Moroccan-based world leader in plant nutrition and phosphate industry, and one of the most important employers of the private sector in the country – was a decade into an ambitious transformation program to capture higher value-added downstream business opportunities. To achieve its growth ambitions, it needed to develop…
EFMD Excellence in Practice Awards 2022 Gold Award
By Bettina BĂĽchel and Nancy Lane
EFMD Excellence in Practice Case, May 2022
ABS, IMD and OCP: Beyond: An ambitious next level talent development program
Case Study Sustainability Strategy General Management Social Innovation
Schneider Electric: Becoming the world leader in sustainability
Schneider Electric is a multinational company providing energy management and automation. The case briefly outlines the company’s history and describes the progressive integration of sustainability efforts into its overall strategy. This 20-year journey culminates in 2021 when Corporate Knights ranked Schneider Electric No. 1 worldwide for its s…
2022 HEC Montreal CSR Challenge – 2nd Place
Schneider Electric: Becoming the world leader in sustainability
Case Study Strategy Growth Customer Centricity Sustainability
Kinto: Toyota’s new mobility services platform
In 2019, Toyota launched KINTO, its new mobility services brand, in Europe – to address the increasing shift in consumer preferences from ownership to on-demand usership. KINTO was only the third brand to be launched by Toyota in its history (after Toyota and Lexus). This signaled to the market that the world’s largest automaker was serious abou…
2nd prize in the 2022 John Molson MBA Case Writing Competition
By Dominique Turpin Winter Nie and Ivy Buche
©2022
Kinto: Toyota’s new mobility services platform
Case Study Marketing Strategy Diversity and Equity and Inclusion Growth Social Platform Sustainability
Kineer: A social marketing challenge
Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish Jain, an ex-hospitality industry veteran. Their objective in setting up Kineer was to provide a life of dignity to the socially stigmatized third gender community in India. As a startup, Kineer fa…
3rd prize in the 2022 John Molson MBA Case Writing Competition
By Dominique Turpin Umashankar Venkatesh Jones Mathew and Sandeep Puri
©2022
Kineer: A social marketing challenge
Case Study Family Business Diversity and Equity and Inclusion Strategy Sustainability Value Creation
Brown-Forman: Nothing better in the market
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm’s 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close…
2021 EFMD Case Writing Competition Award – Family Business
By Benoit F. Leleux Marta Widz and Marc Chauvet
©2021
Brown-Forman: Nothing better in the market
Academic publications
Article Family Business
Identity in family firms: Toward an integrative understanding
To take stock of the literature on identity in family firms (IFF), we examine 122 journal articles published between 2006 and 2020. We then develop a thematic map to help scholars understand the structure of IFF studies and the direction that IFF research is taking. Providing a consistent vocabulary and categorization, the thematic map serves to…
By Cristina Bettinelli Elena Lissana Mara Bergamaschi and Alfredo De Massis
in Family Business Review December 2022, vol. 35, no. 4, pp. 383–414, https://doi.org/10.1177/08944865221113675,
Identity in family firms: Toward an integrative understanding
By Cristina Bettinelli Elena Lissana Mara Bergamaschi and Alfredo De Massis
in Family Business Review December 2022, vol. 35, no. 4, pp. 383–414, https://doi.org/10.1177/08944865221113675,
Summary
To take stock of the literature on identity in family firms (IFF), we examine 122 journal articles published between 2006 and 2020. We then develop a thematic map to help scholars understand the structure of IFF studies and the direction that IFF research is taking. Providing a consistent vocabulary and categorization, the thematic map serves to…
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Article Family Business Sustainability Politics
Von einer Krise zur nächsten? Familienunternehmen im 21. Jahrhundert
War in Ukraine, economic consequences of the pandemic, climate change, structural change – family businesses in Europe are currently facing many challenges. How can you overcome these? And how can SME policy support them in this? Based on their respective scientific research results, Friederike Welter, Alfredo De Massis, Arnis Sauka and Ute Step…
By Alfredo De Massis Arnis Sauka Ute Stephan and Friederike Welter
in Perspektiven der Wirtschaftspolitik November 2022, vol. 23, no. 4, pp. 249-251, https://doi.org/10.1515/pwp-2022-0041
Von einer Krise zur nächsten? Familienunternehmen im 21. Jahrhundert
By Alfredo De Massis Arnis Sauka Ute Stephan and Friederike Welter
in Perspektiven der Wirtschaftspolitik November 2022, vol. 23, no. 4, pp. 249-251, https://doi.org/10.1515/pwp-2022-0041
Summary
War in Ukraine, economic consequences of the pandemic, climate change, structural change – family businesses in Europe are currently facing many challenges. How can you overcome these? And how can SME policy support them in this? Based on their respective scientific research results, Friederike Welter, Alfredo De Massis, Arnis Sauka and Ute Step…
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Article General Management Strategy
A machine learning-based framework for forecasting sales of new products with short life cycles using deep neural networks
Demand forecasting is becoming increasingly important as firms launch new products with short life cycles more frequently. This paper provides a framework based on state-of-the-art techniques that enables firms to use quantitative methods to forecast sales of newly launched, short-lived products that are similar to previous products when there i…
By Yara Kayyali Elalem Sebastian Meier Ralf W. Seifert and Sebastian Maier
in International Journal of Forecasting November 2022, ePub before print, https://doi.org/10.1016/j.ijforecast.2022.09.005
A machine learning-based framework for forecasting sales of new products with short life cycles using deep neural networks
By Yara Kayyali Elalem Sebastian Meier Ralf W. Seifert and Sebastian Maier
in International Journal of Forecasting November 2022, ePub before print, https://doi.org/10.1016/j.ijforecast.2022.09.005
Summary
Demand forecasting is becoming increasingly important as firms launch new products with short life cycles more frequently. This paper provides a framework based on state-of-the-art techniques that enables firms to use quantitative methods to forecast sales of newly launched, short-lived products that are similar to previous products when there i…
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Article Human Resources Corporate Governance
My place: How workers become identified with their workplaces and why it matters
Where we work – our workplaces – have enormous effects on our work attitudes and behaviors. As workplaces become increasingly mobile, remote, multiple, and uncoupled from the organization for which the work is done, individuals – and their employers – struggle with the question of “how does this place affect me and what I do?” We need new theore…
By Blake E. Ashforth Brianna Barker Caza and Alyson Meister
in Academy of Management Review November 2022, ePub before print, https://doi.org/10.5465/amr.2020.0442
My place: How workers become identified with their workplaces and why it matters
By Blake E. Ashforth Brianna Barker Caza and Alyson Meister
in Academy of Management Review November 2022, ePub before print, https://doi.org/10.5465/amr.2020.0442
Summary
Where we work – our workplaces – have enormous effects on our work attitudes and behaviors. As workplaces become increasingly mobile, remote, multiple, and uncoupled from the organization for which the work is done, individuals – and their employers – struggle with the question of “how does this place affect me and what I do?” We need new theore…
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Article Family Business Entrepreneurship
Family multinationals: A systematic literature review to take stock and look ahead
The authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments (FDIs). Building on the examination of past and current research, the authors develop an integrative framework and identify directions to advance this area of research.
By Emanuela Rondi Francesco Debellis Cristina Bettinelli and Alfredo De Massis
in International Marketing Review October 2022, vol. 39, no. 5, pp. 1029-1051, https://doi.org/10.1108/IMR-01-2021-0025
Family multinationals: A systematic literature review to take stock and look ahead
By Emanuela Rondi Francesco Debellis Cristina Bettinelli and Alfredo De Massis
in International Marketing Review October 2022, vol. 39, no. 5, pp. 1029-1051, https://doi.org/10.1108/IMR-01-2021-0025
Summary
The authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments (FDIs). Building on the examination of past and current research, the authors develop an integrative framework and identify directions to advance this area of research.
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Article Family Business Entrepreneurship
Opening up the black box of family entrepreneurship across generations: A systematic literature review
What makes some families more entrepreneurial than others? How are they able to nurture entrepreneurship across generations? These are fundamental questions for family business and entrepreneurship research. In particular, the multigenerational dimension of entrepreneurial families (EFs) and the new family logics that emerge as the family grows …
By Paolo Capolupo Lorenzo Ardito Antonio Messeni Petruzzelli and Alfredo De Massis
in International Small Business Journal October 2022, ePub before print, https://doi.org/10.1177/02662426221127412
Opening up the black box of family entrepreneurship across generations: A systematic literature review
By Paolo Capolupo Lorenzo Ardito Antonio Messeni Petruzzelli and Alfredo De Massis
in International Small Business Journal October 2022, ePub before print, https://doi.org/10.1177/02662426221127412
Summary
What makes some families more entrepreneurial than others? How are they able to nurture entrepreneurship across generations? These are fundamental questions for family business and entrepreneurship research. In particular, the multigenerational dimension of entrepreneurial families (EFs) and the new family logics that emerge as the family grows …
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Case studies
Case Study Sustainability Diversity and Equity and Inclusion
OCP: Liberating energy to create sustainable growth
The case focuses on the transformation of OCP, a state-owned monopoly that mined and exploited Morocco’s phosphate reserves. By 2021 it had become an organization with a mission to contribute to the sustainability of food security as the custodians of 70% of the world’s phosphate reserves. Phosphate is one of three vital ingredients in fertilize…
Case Study Operations Supply Chain Digital
Zalando: A digital foundation for fashion supply chain success
By 2021 Zalando had become Europe’s largest pure player in online fashion. But the road to success had not always been smooth. Back in 2014, six years after it was founded, the Germany-based company was at a crossroads. With an impending initial public offering (IPO) and investors looking for results, the company was nowhere near being profitabl…
By Richard Markoff David Schröder Arnd Huchzermeier and Ralf W. Seifert
©2022
Case Study Digital Disruption Operations
HEINEKEN: Building the connected brewery
HEINEKEN, one the world’s largest breweries, had led a long and successful effort to improve the efficiency of its brewery network. For the company COO, this was a source of pride, and also a challenge and an opportunity. Long curious about the potential for digitalizing the supply chain, perhaps this was the natural entry point for the company…
By Ralf W. Seifert and Richard Markoff
©2022
Case Study Supply Chain General Management Operations
Wistful cosmetics: Designing supply chain resilience
This disguised case exercise presents the situation confronting Wistful Cosmetics, a cosmetics company based in Spain. The company, like many others, has been shaken by disruptions to global supply chains. Among the most prominent events are Covid, the Suez Canal blockage by the Ever Given container ship, the global capacity crisis in logistics …
By Ralf W. Seifert and Richard Markoff
©2022
Case Study Strategy Entrepreneurship Marketing Innovation
Roasting plant coffee: From engineer’s dream to customer’s delight
Our story starts in 2001. Mike Caswell, an engineer and early Starbuck’s employee, creates a technology that permits better flavor and increased margins, for fresh-roasted coffee in retail stores. Years of engineering and fundraising, franchising, disputes, hopes and frustrations ensue. Jamie Robertson joins in 2017, as both investor and CEO …
By Jim Pulcrano John Huffman Luiz Felipe Kossmann de Menezes Pablo Cadaval Santos Rodrigo Paupitz Bhevan Chandrasena Ivan Breiter Felipe Elink Schuurman and Markus Masseli
©2022
Case Study Business to Business Pricing Strategy Marketing
Bhanton Towels: The pricing dilemma of an exporter
In April 2022, Bhanton Towels (Bhanton), an export-oriented company in the Philippines, received an order from AliTex Enterprises (AliTex), China. One of Bhanton’s major customers in Europe had just cancelled an order for 200 metric tons (MT) of towels because of the Ukraine-Russia conflict. Since the conflict was a case of “force majeure,” the …
By Dominique Turpin Maria Theresa Manalac Shweta Pandey and Sandeep Puri
©2022
Knowledge Hub – I by IMD
Article Innovation Mindfulness
How mindfulness cultivates creativity and innovation
Promoting “organizational mindfulness” can help foster creativity and innovation – two indispensable elements for a company’s success and sustainability, says Faisal Hoque.
By Faisal Hoque
in I by IMD 29 November 2022
How mindfulness cultivates creativity and innovation
Article Leadership
How “nudges” can prompt changes in behavior 
Acknowledging the importance of “nudging” on the informal networks that make up an organization’s central nervous system is important, as it is this central nervous system that needs to learn and adopt new behaviors and attitudes, says Bettina Büchel.
By Bettina BĂĽchel
in I by IMD 25 November 2022
How “nudges” can prompt changes in behavior 
Article Strategy
Swiss Re CEO: Negative effects of the pandemic may last for “two decades”
In conversation with IMD’s Jean-François Manzoni at the Nikkei Global Management Forum, Swiss Re’s Christian Mumenthaler talked about his prediction and highlighted the need for companies to work across value chains to improve their collective environmental footprint.
By Kazuo Ichijo
in I by IMD 23 November 2022
Swiss Re CEO: Negative effects of the pandemic may last for “two decades”
Article Digital Technology Management
Disruption disrupted: How new digital developments can put legacy firms back in pole position
Drawing on insights explored in greater depth in his new book, The Future of Competitive Strategy, in this article Professor Subramaniam outlines the growing opportunities available to firms with a long pre-Internet history and a substantial industry presence – the “legacy” companies.
By Mohan Subramaniam
in I by IMD 22 November 2022
Disruption disrupted: How new digital developments can put legacy firms back in pole position
Article Digital Technology Management Growth
Victims of their own success  
The world’s largest technology companies have delivered stellar growth, but the good times may prove their eventual undoing, argues Mike Wade, Professor of Innovation and Strategy at IMD Business School; Cisco Chair in Digital Business Transformation
By Michael R. Wade
in I by IMD 18 November 2022
Victims of their own success  
Article Strategy Sustainability
How to lower soaring energy costs (without worsening climate change)
As energy prices climb to record highs, businesses of all sectors and sizes need to start implementing energy-saving measures now to prepare for shortages over the winter.
By Carlos Cordon and Natalia Olynec
in I by IMD 16 November 2022
How to lower soaring energy costs (without worsening climate change)
Insights for practitioners
Article Digital Technology Management
How digital is making luxury (relatively) more democratic
Luxury brands have come a long way since the early 2010s when they were in denial of e-commerce. Across sectors, luxury actors are now embracing digital opportunities throughout their operations and business models. To do this, they are partnering with cutting edge technology inventors such as Accenture. Along the way, it’s the strategic posture…
By Stéphane J. G. Girod
in Forbes.com 6 December 2022
How digital is making luxury (relatively) more democratic
By Stéphane J. G. Girod
in Forbes.com 6 December 2022
Summary
Luxury brands have come a long way since the early 2010s when they were in denial of e-commerce. Across sectors, luxury actors are now embracing digital opportunities throughout their operations and business models. To do this, they are partnering with cutting edge technology inventors such as Accenture. Along the way, it’s the strategic posture…
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Article Strategy Culture Innovation Leadership Competitiveness
Align strategy and culture for a competitive edge
Leaders can harness their attention, motivation, capabilities and capacity to link strategy with culture, and reap benefits for every stakeholder.
By Patrick Reinmoeller
in I by IMD 2 December 2022
Align strategy and culture for a competitive edge
Article Sustainability Strategy Global Business
Businesses are forging ahead with climate action
The recent COP27 meeting made only limited headway on measures to tackle climate change, but climate action by companies gives more grounds for optimism, and the current challenging economic and geopolitical environment is not going to divert businesses from their net-zero commitments, WBCSD CEO Peter Bakker tells Knut Haanaes
By Knut Haanaes
in I by IMD 2 December 2022
Businesses are forging ahead with climate action
Article Leadership Economics Strategy
How to be a good leader in a bad economy
“My days are full of turnabouts. I have to go back on promises, reshuffle priorities, and I second-guess too much. It’s wearing on me, and I feel like I am spending hard-earned goodwill,” a member of an executive leadership team told me in one of our sessions. “I want to pause for a moment and talk about how I can be a good leader in a bad econo…
By Merete Wedell-Wedellsborg
in HBR.org 29 November 2022
How to be a good leader in a bad economy
By Merete Wedell-Wedellsborg
in HBR.org 29 November 2022
Summary
“My days are full of turnabouts. I have to go back on promises, reshuffle priorities, and I second-guess too much. It’s wearing on me, and I feel like I am spending hard-earned goodwill,” a member of an executive leadership team told me in one of our sessions. “I want to pause for a moment and talk about how I can be a good leader in a bad econo…
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Article Innovation Mindfulness
How mindfulness cultivates creativity and innovation
Promoting “organizational mindfulness” can help foster creativity and innovation – two indispensable elements for a company’s success and sustainability, says Faisal Hoque.
By Faisal Hoque
in I by IMD 29 November 2022
How mindfulness cultivates creativity and innovation
Article Economics Politics Leadership
Les chefs d’entreprise devraient-ils être des diplomates?
In any case, they have to try. At a recent conference in Hong Kong, UBS Chairman Colm Kelleher said, “We don’t read the American press, we actually believe what China says.” Obviously, this made people happy in China; elsewhere, a little less so. A little later, Mark Carney, the former governor of the Bank of England, tried to correct the record…
By Stéphane Garelli
in Le Temps 25 Novembre 2022
Les chefs d’entreprise devraient-ils être des diplomates?
By Stéphane Garelli
in Le Temps 25 Novembre 2022
Summary
In any case, they have to try. At a recent conference in Hong Kong, UBS Chairman Colm Kelleher said, “We don’t read the American press, we actually believe what China says.” Obviously, this made people happy in China; elsewhere, a little less so. A little later, Mark Carney, the former governor of the Bank of England, tried to correct the record…
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Books
Book Competitiveness Strategy Digital
The future of competitive strategy: Unleashing the power of data and digital ecosystems
How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of compan…
By Mohan Subramaniam
Published By MIT Press ©2022
The future of competitive strategy: Unleashing the power of data and digital ecosystems
Book Communication
Clean language interviewing: Principles and applications for researchers and practitioners
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Clean language interviewing: Principles and applications for researchers and practitioners
By Heather Cairns-Lee James Lawley and Paul Tosey
Published By Emerald Group Publishing ©2022
Summary
Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing in multiple settings including business, education, and healthcare.
Copyright ©2022
Copyright owner External Copyright
Language English
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Book Economics Competitiveness Leadership
The future is young: How technology, talent and innovation can help us face the most pressing challenges of our time
Amid this fast and disorienting pace of change, many are instinctively looking to political leaders and world-renowned experts for answers. As a result, important conversations that should be going on have been conspicuous by their absence. In particular, these are conversations that should involve young people. If new paradigms are emerging tha…
By Bruno Lanvin and Osman Sultan
Published By International Institute for Management Development ©2022
Book Decision Making
Solvable: A simple solution to complex problems
Problem solving skills are in high demand, yet we’re not taught how to develop and apply these skills appropriately. Solvable offers a simple solution with a 3-step process—Frame, Explore, Decide—and concrete tools that you can use to become a better problem solver and successfully engage relevant people, whatever the challenge you face.
By Arnaud Chevallier and Albrecht Enders
Published By FT Press ©2022
Book Competitiveness Economics Data Analytics
IMD World Competitiveness Yearbook: 2022
The 34th edition of the IMD World Competitiveness Yearbook is being launched at a moment of tremendous turmoil. COVID-19 continues to affect large parts of the world. Interestingly, while in some countries comprehensive efforts are being made to return to a state of normalcy, other parts of the world are experiencing a massive rise in the number…
By Arturo Bris Christos Cabolis José Caballero and Marco Pistis
Published By International Institute for Management Development ©2022
Book Organizational Learning Leadership Corporate University
Executive education after the pandemic: A vision for the future
Business education and executive development has been one of the most fascinating industries in the world and the fastest growing segment of higher education over the past decades. Today, it is experiencing change on a scale unprecedented since the foundation of the first business schools in the early 20th Century, both due to changes in the cor…
By Peter Lorange and Santiago Iñiguez de Onzoño
Published By Palgrave Macmillan ©2022
Executive education after the pandemic: A vision for the future
By Peter Lorange and Santiago Iñiguez de Onzoño
Published By Palgrave Macmillan ©2022
Summary
Business education and executive development has been one of the most fascinating industries in the world and the fastest growing segment of higher education over the past decades. Today, it is experiencing change on a scale unprecedented since the foundation of the first business schools in the early 20th Century, both due to changes in the cor…
Copyright ©2022
Copyright owner External Copyright
Language English
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