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Technology

Publicis Sapient on AI: A three-step guide to psychological safety

June 8, 2026 • by I by IMD in Technology • 6 min read

While it is normal to be nervous about AI, organizations must create a psychologically safe environment in which their employees can innovate and experiment, says Publicis Sapient’s Kameshwari Rao ...

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The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit Joshi, Michael R. Wade, Jingqi Liu in Technology • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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