Why Chinese companies are betting big on the Euro 24 tournament 

Harness the Olympic spirit for sustainable success

30 July 2021 • by Susan Goldsworthy, Lindsay Sarah Krasnoff in sport • 5 min read

A victory-at-all-costs mindset is counterproductive. Olympians show how collaboration can help companies and society thrive....

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Footballing lions show how strong teams can hit their goals

14 July 2021 • by Lindsay Sarah Krasnoff in sport • 9 min read

Italy showed resilience and mental focus to become European champions. Lessons from the locker rooms can set us all on the road to victory. ...

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Have faith in your team when storms are raging

16 March 2021 • by Susan Goldsworthy in sport • 8 min read

As a successful yacht racer Mark Turner knows that one tiny slip can prove fatal, but in business he believes taking risks and making mistakes should be encouraged....

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Defiance pays dividends for Rapinoe & Co

11 March 2021 • by Lindsay Sarah Krasnoff in sport • 8 min read

From Black Power to Black Lives Matter, political activism has long played a part in sport. But only now are major sponsors happy to getinvolved. Here’s why it’s time for your organization...

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