Harness the Olympic spirit for sustainable success

1. Start seeing the world as a living system

Leaders must look at the bigger picture: how the company connects and contributes (either positively or negatively) to the world, across the multiple areas highlighted by the 17 United Nations Sustainable Development Goals. Now is the time to recognize that we are a part of earth, not apart from it.

When we truly awaken to the impacts of our linear economy and endless pursuit of profit, it can be easy to feel a sense of despair. Instead of facing up to the reality of the situation, we can slip into denial or distraction, neither of which are the responses needed in these times. Instead, we need to open up dialogue within and across people, teams, organizations, industries, governments: we are all in this together. 

2. Shift away from winning to thriving

Sportspeople understand that trophies do not define them, even though it’s a disappointment when the champion’s moment is elusive. Take the example of England footballer Marcus Rashford, whose missed kick during a penalty shoot-out at the recent Euro final against Italy sparked a litany of criticism following England’s defeat.

Rashford’s Twitter response reminds us that the match was just one performance of many, and not something that defines him: “All I can say is sorry. I wish it had gone differently…But I will never apologize for who I am or where I come from…I’m Marcus Rashford, 23 year old Black man from Withington and Wythenshawe, South Manchester. If I have nothing else, I have that.”

Leaders must shift their mindset away from winning to thriving. Leaders who genuinely care for themselves and their people — and demonstrate it, as Rashford has done — will cultivate respect and help co-create the support systems necessary for the organization to flourish. Leaders can then dare their teams to stretch their abilities, and challenge them to reach new heights, just as athletes’ support systems help them attain improved performances.

3. Reset the language to change your organization’s narrative

Companies frequently use mechanistic language or words suited to a war. Treating an organization as a machine will always prove costly to employees, as organizations are also living systems, just like the people who inhabit them. By focusing on dominating others, we are destroying the environment and inhibiting inclusivity, equity and diversity.  

The corporate language and narrative that executives craft and reinforce matter greatly, as they reflect the stories and culture that we live by. Treat your team as a living system by using words that acknowledge our collective humanity. People are not assets or resources; they are individuals with hopes, wishes and dreams.