Starbucks in China


How to enter China and win: lessons from failure

IbyIMD+17 August 2022 β€’ by Karl Ulrich , Lele Sang in Internationalization β€’ 4 min read

Though some foreign companies continue to struggle in China, prospective entrants are better able than ever before to realistically assess their chances and plan for success, say Karl Ulrich and Lele Sang,...

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