Karl T Ulrich is the CIBC Professor of Entrepreneurship and e-Commerce and Advisor on Asia Strategy at the Wharton School of the University of Pennsylvania. His research is focused on innovation, entrepreneurship, and product development. As well as Winning in China, he is also the co-author of Product Design and Development (7th Edition, 2020), a textbook used by a quarter of a million students worldwide, and Innovation Tournaments (Harvard Business Press, 2009).
17 August 2022 • by Karl Ulrich , Lele Sang in Asian hub • 4 min read
Though some foreign companies continue to struggle in China, prospective entrants are better able than ever before to realistically assess their chances and plan for success, say Karl Ulrich and Lele Sang,...
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