How HR technology supports new ways of working
Striking innovations, including in artificial intelligence, are redefining the way employers engage with employees, creating a host of issues around privacy and control...
Artificial intelligence
AI may write the recipe, but only we can taste the food
July 2, 2026 • by Shelley Zalis in Artificial intelligence • 4 min read • 
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AI can optimize processes, but true leadership requires human judgment, says Shelley Zalis. Success depends on integrating machine intelligence with ‘soft skills’ like empathy and intention....
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How AI is shaping the future of marketing communications
December 22, 2021 • by Mark Seall in Artificial intelligence • 7 min read
Technology giant Siemens uses ‘natural language understanding’ to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....
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How to avoid the ethical pitfalls of artificial intelligence and machine learning
June 4, 2021 • by Peter Leonard in Artificial intelligence • 9 min read
While many organisations are developing and implementing a range of artificial intelligence (AI) and machine learning (ML) solutions, there are costly reputational, regulatory and legal risks that need to be carefully considered...
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