The next frontier of AI in marketing
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...
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Artificial intelligence
Why “business partnering” is no longer enough for CFOs
Explore the evolving role of CFOs as strategic enablers, emphasizing value-driven decisions and advanced finance strategies for modern organizations....
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Enabling organizations to be AI driven
August 26, 2022 in Artificial intelligence • 4 min read • 
Podcast available
Artificial Intelligence (AI) is having an ever-growing impact on the global economy. AI Success Director at leading AI platform, DataRobot, and IMD alumni Alberto Martinez Camus is helping companies ensure that the...
How AI is shaping the future of marketing communications
December 22, 2021 • by Mark Seall in Artificial intelligence • 7 min read
Technology giant Siemens uses ‘natural language understanding’ to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....
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