Three ways to take sustainability beyond greenwashing in luxury
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod...
September 8, 2023 • by Susan Goldsworthy in Leading in Turbulent Times
Insights into the urgent need for a mind shift in leadership, as well as dispelling myths, addressing psychological barriers and fostering a growth-mindset for a brighter future....
In recent years, our world has experienced a global pandemic, rising geopolitical tensions, energy crises, rampant inflation, the rapid advancement of artificial intelligence, and extreme weather events. These challenges, coupled with an increase in anxiety and a decrease in mental health, have made it impossible to ignore the pressing need for change in both the way we lead and the way we live. To do this, we must work on our individual and collective awareness, accountability, and action.
In a recent LiTT webinar, I shared the importance of acknowledging these issues and outlined some steps we can take to co-create the conditions where individuals and organizations can thrive.
Unfortunately, united global action has been slow. For example, there’s been an alarming lack of progress in achieving the 17 United Nations’ Sustainable Development Goals (SDGs). As well as the ongoing effects of climate change, the rapid growth of generative AI, such as ChatGPT, generates substantial emissions and threatens to exacerbate societal divides. So it’s hardly surprising people are struggling with all that’s happening today as they experience the loss of the assumptive world.
Several psychological barriers hinder positive action, though, including confirmation bias (seeking information that aligns with our existing beliefs), cognitive dissonance (the idea that it’s easier to change reality than to change beliefs), denial (when it’s easier to reject uncomfortable truths), motivated reasoning (the tendency to find arguments that support our existing attitudes) and the bystander effect (when the likelihood of helping decreases as passive bystanders are present in an emergency).
It is, therefore, important to move from a mindset — something fixed, judgmental, and focused on polarities — to a mind shift, where we are constantly learning, evolving, and curious. A fixed mindset is both natural and conditioned. A growth mind shift takes practice – it is an everyday choice in asking ourselves: Am I coming from a place of fear or am I coming from a place of love?
As part of that shift, we need to challenge several leadership myths, such as the notion that it’s lonely at the top that emotions have no place in business, or that people can’t be trusted to work remotely. There’s been a significant shift towards more humane leadership, where personal and professional lives can coexist, and leaders no longer feel the pressure to have all the answers – the “hero myth”.
In recent years, I’ve also seen a massive acceleration in the understanding of the inextricable interconnection between business, society, and the living system that is planet Earth. This challenges the traditional perspective that business operates in a vacuum and has a sole responsibility to maximize profits for shareholders.
Such shifts in leadership mindsets are critical because many executives report that they are operating primarily from a place of either “survival” or “burnout”. Awareness is critical; we have to be very conscious of how we are leading people in today’s world — and then hold ourselves accountable to act in co-creating the conditions that support good health and well-being.
In that vein, humans have two fundamental psychological needs: acceptance and achievement. When both are met, we feel grounded and able to fulfill our potential. On the other hand, our corresponding fears of rejection and failure often hinder change and personal growth. To overcome that, it is important to create psychological safety through “secure base-leadership”, where individuals, teams, and organizations “play to thrive” (involving both connection and challenge, releasing productive energy in a courageous way so innovation, creativity, and curiosity abound).
Leaders can contribute to creating a secure base space with a growth mind shift by practicing five simple steps daily.
In a world facing multiple crises and uncertainties, it is imperative to focus on how individuals and organizations can not only survive but thrive. By acknowledging that we are part of a living Earth, rather than apart from it, and by practicing a growth mind shift, as well as creating a secure base space and a psychologically safe environment, together we can find ways to co-create a more sustainable future for all.

Affiliate Professor of Leadership, Communications and Organizational Change at IMD
Susan Goldsworthy OLY is an Affiliate Professor of Leadership, Communications and Organizational Change at IMD. Co-author of three award-winning books, she is also an Olympic swimmer. She is a highly qualified executive coach and is trained in numerous psychometric assessments. She is Director of the IMD Executive Coaching Certificate and Program Director of the Leading Sustainable Change program.
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