A marketing playbook for sustainable products
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
Peter Körte is Chief Strategy Officer at Siemens since February 2020, and in October 2020 he additionally took on the role of Chief Technology Officer. In these functions he is responsible for the development of corporate strategy as well as the digitization and establishment of the Xcelerator (X).
18 hours ago • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
6 May 2024 • by Peter Vogel in Family business • 7 min read
Nine out of every ten employees globally work for a private business, and their capitalization and turnover dwarf those of list companies — but their challenge for the future is not only...
6 May 2024 • by Jim Pulcrano in Innovation • 5 min read
IMD’s Jim Pulcrano explains how Roasting Plant found the business model to bring an innovative new technology to market...
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