Book Club: 2021 reading list
Each month, we will discuss one book, and add a new book to the list, so you will always be able to plan ahead. ...
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. When Kumar wrote the easyJet case study, he was a Professor of Marketing at IMD.Â
17 March 2021 • by Philip Rosenzweig in I by IMD Book Club • 6 min read
Each month, we will discuss one book, and add a new book to the list, so you will always be able to plan ahead. ...
17 March 2021 • by Howard H. Yu in Innovation • 6 min read
Welcome to The Forecaster. Every quarter Howard Yu will preview business trends likely to preoccupy international executives over the coming months. Think of it as a boardroom crystal ball, in which we...
16 March 2021 • by Anand Narasimhan in Leadership • 10 min read
Taking on a new role as director of the Van Gogh Museum was always going to be a challenge, but Emilie Gordenker’s task was made even tougher by the pandemic...
Explore first person business intelligence from top minds curated for a global executive audience