Optimism as strategy
Countries building ecosystems where government vision, business innovation, and investor confidence reinforce each other to gain competitive advantage through strategic optimism. ...
Author
David Bach
David Bach is President of IMD and Nestlé Professor of Strategy and Political Economy. He assumed the Presidency of IMD on 1 September 2024. He is working to broaden and deepen IMD’s global impact through learning innovation, excellence in degree- and executive programs, and applied thought leadership. Recognized globally as an innovator in management education, Bach previously served as IMD’s Dean of Innovation and Programs.
Latest publications
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WEF Unplugged: Geopolitics, sustainability, and a look behind the scenes
January 23, 2026 • by David Bach, Julia Binder in Leaders Unplugged • 1 min read • 
Podcast available
Live from Davos: IMD’s Julia Binder and David Bach cut through the headlines on geopolitics, AI, energy – and competing visions for the international order....
