Keep an eye on marketing if you want to avoid a car crash
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
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How to build corporate advantage today
Owning multiple businesses is not, by itself, a source of advantage. Corporate advantage arises only when a company’s corporate concept, business portfolio, and operating model are coherent....
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How Natura &Co and other eco-pioneers sowed the seeds of positive change
The Brazilian cosmetics company works with Amazonian communities to promote sustainable business practices. Respecting nature, upholding communities as key stakeholders, addressing social issues, and focusing on results are essential components of its...
Successfully navigating geopolitical rivalry requires a robust geopolitical radar
The mention of geopolitics leads many to ask how company strategies are being reformulated to capitalize on what’s left of globalization. But this overlooks a critical prior question: what’s the best way...
Navigating challenges and seizing opportunities in 2025Â
As technological capabilities accelerate and geopolitical uncertainties mount, the CFO’s role has never been more pivotal. Finance leaders must deftly balance immediate market pressures with long-term strategic priorities, leveraging data-driven insights to...
Alexis Nasard on transforming Swarovski into a modern ‘pop’ luxury brandÂ
At Swarovski, CEO Alexis Nasard's leadership is a master class in how to establish brand attractiveness and provide clarity. He has maintained Swarovski's relevance, freshness, and solid position as a contemporary luxury...
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