
How to maximize your social media impact
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by Merete Wedell-Wedellsborg Published December 4, 2023 in Brain Circuits • 5 min read
In times of crisis, leaders must strike a balance between running too hot or too cold. Failing to do so could cause the lid to blow off the pressure cooker.Â
Here are three questions to ask yourself as you lead a team through tough times:Â

What is most urgent in the short term should not get in the way of what is important in the long term. At least, not for too long.
Once we have fixed what is urgent in a crisis, we may well feel we deserve a good rest. But not forever! Did you hear yourself saying, “When COVID-19 is over, we will address this problem.” Remember to take the time now (or as soon as you can) before the next crisis unfolds. Â
Being compassionate involves asking your team what their sanctuary is – their “go-to” place for energy and joy. They might have lost touch with this, and it’s also a good way to bond as a team.
However, there is a balance to be had between containment and compassion. If you overdo compassion, you risk pushing people into the learned helplessness trap. In essence, it’s about combining being caring and understanding with being a bit strict. Are you being understanding and sensitive towards other people’s signals, just as much as you are being crystal clear about expectations? Because that’s where psychological safety lies.Â
Energy is not a given and must be generated and channeled internally. Here are five ideas to help you to reenergize:
Why not double up on praise, recognition, and feedback? You can do almost anything when you are recognized for your work and are told why.Â

Adjunct Professor at IMD
Merete Wedell-Wedellsborg is a clinical psychologist who specializes in organizational psychology. As an executive advisor, she has more than two decades of experience developing executive teams and leaders. She runs her own business psychology practice with industry-leading clients in Europe and the US in the financial, pharmaceutical, consumer products and defense sectors, as well as family offices. Merete is the author of the book Battle Mind: How to Navigate in Chaos and Perform Under Pressure.

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Thinking Fast and Slow by Daniel KahnemanÂ

Adjunct Professor at IMD
Merete Wedell-Wedellsborg is a clinical psychologist who specializes in organizational psychology. As an executive advisor, she has more than two decades of experience developing executive teams and leaders. She runs her own business psychology practice with industry-leading clients in Europe and the US in the financial, pharmaceutical, consumer products and defense sectors, as well as family offices. Merete is the author of the book Battle Mind: How to Navigate in Chaos and Perform Under Pressure.

April 16, 2026 • by Prashant Saxena in Brain Circuits
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

April 15, 2026 • by I by IMD in Brain Circuits
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

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