How to maximize your unique strengths in five simple steps
Could your confidence use a boost? Identifying your ‘superpowers’ will help you develop a personal brand and flourish as a leader. Here’s how to do it....
Brain Circuits
How global is your company, really?
This exercise takes you through three steps to help you evaluate how global your company really is.
1.Considerthe percentage of your company’s total sales. Specifically, identify three key percentages:
- Percentage of domestic sales corresponding to the ratio of sales generated within your home country
- Percentage of regional sales corresponding to the ratio of sales generated outside your home country but within your home region
- Percentage of global sales corresponding to the ratio of sales generated outside your home region.
2. Add the percentage of regional sales with the one of the global sales and you will obtain the Percentage of international sales.
3. Repeat steps1 and 2 for your company’s total set of subsidiaries – that is majority-owned equity affiliates –based on where they are based geographically.
While not the only metrics to determine how global your company really is, the geographic distribution of your sales and subsidiaries will tell you a lot about your company’s footprint. Now look back and think how much and at which speed these percentages have changed in recent years. The evolution over time will give you a perspective of how your company’s footprint has changed and how quickly it has done so.
If you are curious to compare your company’s percentages with the ones of other companies, consider the Fortune Global 500 firms and the research I undertook together with Pankaj Ghemawat to determine how global these companies were some years ago. You may be surprised to know that the figures reported in the article have not changed much in these last few years.
For more information on my latest research on this topic and how, at IMD, we are working together with companies that want to become global players feel free to connect.
Authors
Related
Are you unintentionally creating a toxic workplace?
Toxicity often starts when talk diverges from action. Learn diagnostic questions to reconcile lived experience with strategy and improve outcomes...
Is your legitimacy being questioned? Here’s how to respond
Having your legitimacy questioned can happen to anyone, particularly in novel, tense, or challenging circumstances. Here are three tools to deal with it....
Don’t just do something – sit there!
Leaders are conditioned to leap into action to meet challenges. But what if remaining calm and simply listening is what the people around you need in such moments?...