
AI and the CSO: 7 ways to drive competitive advantage
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

by Arnaud Chevallier, Frédéric Dalsace Published August 2, 2022 in Brain Circuits • 3 min read
Most leaders know to ask a lot of questions, but they don’t necessarily ask all the right types of questions. It’s important to understand if you are asking questions that will elicit the information you need.
Strong leaders ask a lot of questions and as their role changes the questions they ask need to change as well. But they often don’t. It’s not enough to simply ask open questions, then follow up those questions. Leaders also need to consider the mix of questions they ask so as to avoid various knowledge traps.
Have you ever thought about which questions you ask and which types of questions you use? Have you considered what happens if you don’t ask some questions? Take time out to consider this.
Our research has identified four specific types of questions:
Underutilizing one or more types of question – a common occurrence among even successful executives – causes blind spots that can lead to an incomplete picture. Although there is no right question mix, asking all types of questions when facing complex decisions is advisable.
It is important to critically assess your results, ask more questions, monitor yourself, and consciously address your blind spots. If there are certain questions you are uncomfortable with, try to start using them in low-stakes situations to build your confidence.
The good news is executives who evaluate their question mix get a better sense of their preference, a great starting point to remove any potential blind spots.

Professor of Strategy
Arnaud Chevallier is Professor of Strategy at IMD, Director of the Global Management Foundations program, and Co-Director of the Complex Problem Solving program. His research, teaching, and consulting on strategic thinking bridges disciplines to provide concrete tools to improve decision making and corporate problem solving. He has written two books: Strategic Thinking in Complex Problem Solving and Solvable: A Simple Solution to Complex Problems, co-authored with Albrecht Enders.

Professor of Marketing and Strategy
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.

23 hours ago • by Julia Binder in Brain Circuits
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

July 16, 2026 • by Michael R. Wade in Brain Circuits
Unlock senior leaders’ competitive edge: how AI elevates decision-making, coaching, and talent management - while mitigating cognitive offloading and bias....

July 14, 2026 • by Andrea Wojnicki in Brain Circuits
Could your confidence use a boost? Identifying your ‘superpowers’ will help you develop a personal brand and flourish as a leader. Here’s how to do it....

July 8, 2026 • by Robert Vilkelis in Brain Circuits
Toxicity often starts when talk diverges from action. Learn diagnostic questions to reconcile lived experience with strategy and improve outcomes...
Explore first person business intelligence from top minds curated for a global executive audience