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The program delivered on its promise to provide a marketing framework for the digital era. I gained a new perspective on things as well as practical tools to improve and help my customers further.
Strategy Manager | Caterpillar | Switzerland
I discovered and experimented with fundamental and exciting new marketing concepts, which I can now take back and apply to my own context.
Revenue & Product Optimization Lead | Monsanto International | Switzerland
Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!
Chief Executive Officer | Machrent | Portugal
What I gained from this program is not only a new level of understanding of today’s changing marketing landscape, but also new working tools and models to address my current challenges. And I developed invaluable professional relationships!
Global Customer Experience Manager | Carl Zeiss Meditec AG | Germany
I have refreshed my understanding of key marketing concepts and most importantly have learnt how I can apply them in today and tomorrow’s digital landscape. High-level training that will impact my career as I feel equipped now to enhance the value I can create for my customers.
Area Sales Manager, Marketing and Communications | Sylvac SA | Switzerland
Digital Marketing Strategies gave me new tools to formulate new value propositions for my company in the new digital landscape.
Marketing and Communications | Oy Snellman AB | Finland
The numbers speak for themselves. IMD programs are making a significant improvement to your personal and business performance. These are the results from our latest survey 6 months after completing a program.