Is this program for me?
You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape. This program is not suited for executives working in digital native organizations.
Build your digital journey @IMD
Do you want to develop more digital skills? Check out our wide range of in-depth programs on strategy, execution, leadership, supply chain and more.