Is this digital marketing program for me?

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape.

Build your digital journey @IMD

Digital Marketing Strategy is just one of a number of Digital programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Execution, and Digital Strategy programs all of which form part of the IMD Digital Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.


5 days on campus or 8.5 days over 2 weeks via liVe Virtual.


Program sessions 2022

Program Dates Location
DMS 1 2022 June 13 to June 17* Lausanne
DMS 2 2022 October 24 to October 28* Lausanne

Fee 2022

CHF 9,900* (Tuition, teaching materials, and lunch)

Get special pricing when you pursue the Digital Excellence Diploma

*All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

» View full details


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.