Is this digital marketing program for me?

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape. This program is not suited for executives working in digital native organizations.

Build your digital journey @IMD

Digital Marketing Strategy is just one of a number of Digital programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Execution, and Digital Strategy programs all of which form part of the IMD Digital Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.

Duration

5 days on campus

When

Program sessions 2019

ProgramDatesLocation
DMS 2 2019October 7 to October 11*Lausanne

Program sessions 2020

ProgramDatesLocation
DMS 1 2020March 16 to March 20*Lausanne
DMS 2 2020October 5 to October 9*Lausanne

Fee 2019

CHF 9,900* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

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Do you work for an NGO, NPO and Public Sector organization? Are you interested in attending one of our Open Programs?

For many years IMD has been proud of its association with NGO/NPO/PS organizations. We receive positive feedback from the many participants we have welcomed onto our open programs.

Aligned with our vision and strategic direction, and our belief that developing leaders leads to benefits for both business and society, we are keen to encourage participation from broader representations of society.

Therefore, if you are interested in attending any of our programs, please contact us to learn how we can support you.