Is this program for me?

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape. This program is not suited for executives working in digital native organizations.

Build your digital journey @IMD

Do you want to develop more digital skills? Check out our wide range of in-depth programs on strategy, execution, leadership, supply chain and more.


5 days on campus


Program sessions 2018

Program Dates Location
DMS 1 March 19 to March 23* Lausanne
DMS 2 October 1 to October 5* Lausanne

Fee 2017

CHF 9,900* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

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