Is this digital marketing program for me?

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape. This program is not suited for executives working in digital native organizations.

Build your digital journey @IMD

Digital Marketing Strategy is just one of a number of Digital programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Execution, and Digital Strategy programs all of which form part of the IMD Digital Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.

Duration

5 days on campus

When

Program sessions 2020

ProgramDatesLocation
DMS 1 2020March 16 to March 20*Lausanne
DMS 2 2020October 5 to October 9*Lausanne

Fee 2019

CHF 9,900* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

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Disclaimer

IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

Do you work for an NGO, NPO or a Public Sector organization? Are you interested in attending one of our Open Programs?

For many years IMD has been proud of its association with NGO/NPO/PS organizations. Aligned with our vision and strategic direction we want to support you in your contributions to society.

Attend Open Programs at IMD at a special rate. For NGOs and NPOs we offer a 50% incentive for attending Open Programs and for Public Sector there are special conditions with 25% or 50% rebate subject to GDP per capita* (25% above USD 20,000 GDP – 50% below USD 20,000).

Therefore, if you are interested in attending any of our programs, please contact us to learn how we can support you.

 

*Availability subject to space