Is this digital marketing program for me?

You are a senior or mid-level manager with strategic, marketing or commercial responsibilities in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders. You have at least 10 years of work experience, and now need to strengthen your marketing skills in the digital landscape. This program is not suited for executives working in digital native organizations.

Build your digital journey @IMD

Digital Marketing Strategy is just one of a number of Digital programs at IMD, it can be taken as a stand-alone program, but also complements well our Leading Digital Business Transformation, Digital Execution, and Digital Strategy programs all of which form part of the IMD Digtial Excellence Diploma. Earn a diploma with just 15 days of Digital programs customized to your learning needs.

Duration

5 days on campus

When

Program sessions 2018

ProgramDatesLocation
DMS 2October 1 to October 5*Lausanne

Program sessions 2019

ProgramDatesLocation
DMS 1March 18 to March 22*Lausanne
DMS 2October 7 to October 11*Lausanne

Fee 2018

CHF 9,900* (Tuition, teaching materials, and lunch are also included.)

Get special pricing when you pursue the Digital Excellence Diploma

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

» View full details