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DMS program - IMD Business School  - IMD Business School  - IMD Business School
On campus program
Digital Marketing Strategies

Master your three digital marketing challenges today.

On campus program

Digital Marketing Strategies

Master your three digital marketing challenges today.

Location
Lausanne
Length
5 days
Fee
CHF 10,900
Next program starts
27 May 2024
Digital marketing strategies: transform your customer offering!

Are you feeling overwhelmed by the explosion of digital platforms and channels? Would you like to engage even more successfully with your customers? Digital Marketing Strategies (DMS) helps you learn how to create, capture and deliver value in a digital world.

Standard marketing practices often reinforce the brand but rarely focuses on the value given to the customer, where the true value lies.

Creating directing customer value will lead your business towards new opportunities for growth and ultimately drive higher loyalty.  Learn how to transform each stage of the customer journey for an optimised experience. You’ll leave with smart strategies to optimize your brand strategy both online AND offline.

Unleash the power of digital marketing

Let timeless marketing fundamentals guide your decision making – online and offline

Amplify your customer engagement

Understand how digitalization changes customer decision-making and what this means for your brand

Get inspired by cutting-edge insight

Become familiar with emerging business models and new approaches to market strategy

Stay agile and responsive in dynamic business environments

Master new technologies, like generative AI, to connect with your customers

 - IMD Business School
You and your class

You’re a senior or mid-level manager with strategic, marketing, or commercial responsibilities in a firm that serves end consumers, retailers, industrial buyers, governments, NGOs, or other stakeholders. You have at least 10 years’ work experience and now need to strengthen your marketing skills in the digital landscape.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways-both during and beyond your classroom experience. Read more about the admission criteria.

79%

UPPER MIDDLE AND SENIOR MANAGEMENT

+15

INDUSTRIES

40

AVERAGE AGE

13

AVG. YEARS OF EXPERIENCE

What our participants say

Digital Marketing Strategies gave me new tools to formulate new value propositions for my company in the new digital landscape.

 - IMD Business School
Tommi Fors Marketing and Communications, Oy Snellman AB, Finland
Experience the program
Confused by choice? Use this 5-step framework.
Watch your Program Director in action.
 - IMD Business School

Here are some of the questions we will answer on this program: What is the best way to set up a digital innovation team? Which metrics should you be tracking and how should your pricing strategy change? And when does branding really pay off in the digital environment?

Read more

Goutam Challagalla Program Co-director

Get the latest business insights for the digital age from IMD

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.

Next start & fee

Length: 5 days on campus.

Dates
27 May – 31 May 2024
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
28 Oct – 1 Nov 2024
Location
Lausanne
Length
5 days
Price
CHF 10,900
 - IMD Business School  - IMD Business School  - IMD Business School
Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

 - IMD Business School
What would you like to learn?
 - IMD Business School
Learn more about IMD