Case Study

Whirlpool-Tatramat

6 pages
May 1999
Reference: IMD-3-0819

This case follows the evolution of the relationship between Whirlpool Corporation and Tatramat, a Slovak manufacturer of washing machines. (See “Whirlpool Corporation: Entering Slovakia”, IMD-3-0796, for a description of events prior to Fall 1991.) In Spring 1992, the two companies began to implement an agreement to start a joint venture, but soon thereafter the country was split in two – with the new company located in Slovakia, the poorer of the two economies. By the end of 1993 the output of the JV was significantly below the original expectations and the company was operating at a significant loss. The management of Whirlpool was faced with a choice: increase the equity investment in the JV as anticipated in the original business plan, wait a little longer before making a decision, or cut its loses and withdraw.

Keywords
Joint Venture, International Management, Appliances
Settings
Slovakia
1992-1994
Type
Field Research
Copyright
© 1999
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics