Case Study

The Ferrari renaissance (B)

6 pages
December 2005
Reference: IMD-4-0277

Following their dominance in the 2002 season, this B-case describes the Ferrari Formula 1 team’s struggle, and eventual triumph in the 2003 season.

Keywords
Transformation, Motor Sport, Formula One, Teamwork
Settings
Global, Italy
2003
Type
Field Research
Copyright
© 2004
Available Languages
English
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