Case Study

The Ferrari renaissance (A)

16 pages
December 2005
Reference: IMD-4-0276

This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management, teamwork, and culture. It provides an excellent example of a team of ex-patriots transforming an Italian company, and leading them to a dominant position in a highly competitive global sport.

Transformation, Motor Sport, Formula One, Teamwork
World/global, Italy
Field Research
© 2004
Available Languages
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