This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management, teamwork, and culture. It provides an excellent example of a team of ex-patriots transforming an Italian company, and leading them to a dominant position in a highly competitive global sport.
The Ferrari renaissance (A)
Summary
This case traces the revitalization of the Ferrari Formula 1 team from 1992 through 2002, concentrating on the changes in organization, management,...
Reference
IMD-4-0276
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
The Ferrari renaissance (B)
Summary
Following their dominance in the 2002 season, this B-case describes the Ferrari Formula 1 team’s struggle, and eventual triumph in the 2003 season.
Reference
IMD-4-0277
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications