Rebuilding ABB (A)
The new CEO has to make a recommendation to the board regarding a fundamental reorganization of one of the world’s largest and most global industrial engineering companies which in less than twenty years of its existence went from good to great and then right back to the brink of collapse. Moving the company forward required being local and global at the same time – tapping new markets and becoming faster and more efficient, cutting cost and driving innovation. Which of the proposed three options is best suited to support the new strategic agenda?
Help students to understand the key strategic and organizational issues in managing the global-local tensions in complex international firms.
2005
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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