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Case Study

Rebuilding a passion brand: The turnaround of Ducati (C)

By Dominique Turpin

2 pages

March 2008

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Reference: IMD-5-0668

This case provides an update on the turnaround of Ducati by Federico Minoli. It is to be used in conjunction with the IMD Rebuilding A Passion Brand: The Turnaround of Ducati (A) & (B).

Learning Objective

Rebuilding a passion brand, internally and externally.

Keywords

Brand Management, Motorcycle

Settings

World/global, Italy
Automotive, Motorcycles
2007

Type

Published Sources

Available Languages

English

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This case study is part of a series

Rebuilding a passion brand: The turnaround of Ducati (A)
Rebuilding a passion brand: The turnaround of Ducati (B)
Rebuilding a passion brand: The turnaround of Ducati (C)

This case study is part of a series

Rebuilding a passion brand: The turnaround of Ducati (A)
Rebuilding a passion brand: The turnaround of Ducati (B)
Rebuilding a passion brand: The turnaround of Ducati (C)

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