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Case Study

Panalpina: Escaping the commodity trap (B)

6 pages

October 2003

Reference: IMD-3-1267

The (B) case examines Panalpina’s success in its drive for sustainable competitive advantage in the highly competitive European freight forwarding industry by focusing on the right mix of priorities and providing best in class service in its core competencies. Though this was not a miracle escape from the threat of commoditization, Panalpina did significantly outperform industry averages and guarded its leadership position.

Keywords

Differentiation, Price Competition

Settings

Europe
2003

Type

Field Research

Available Languages

English

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This case study is part of a series

Panalpina: Escaping the commodity trap (A)
Panalpina: Escaping the commodity trap (B)

This case study is part of a series

Panalpina: Escaping the commodity trap (A)
Panalpina: Escaping the commodity trap (B)

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