Case Study

Olympic games: A brand crisis (B)

5 pages
December 2005
Reference: IMD-5-0676

The International Olympic Committee is in a crisis control mode when rumors are rampant with the possibility of Coca Cola not renewing its sponsorship of the Olympic Games. There are reports and calls within various media for the head of IOC to step down. The IOC must decide on how to come out of the controversy without damaging the reputation or the brand of the Olympic Games.

Keywords
Brand, Corruption, Olympics, Sports, Sponsorship, Bribery, Integrity
Settings
World/global
1198-1999
Type
Field Research
Copyright
© 2004
Available Languages
English
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