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Case Study

Mars, Incorporated: Building an innovation system

By Cyril Bouquet, Ken Mark and Julian Birkinshaw

15 pages

June 2010

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Reference: IMD-3-2125

The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. It is also about getting people to commit to Mars’ innovation agenda. How can Gilles Morel make innovation everyone’s job?

Learning Objective

What is innovation? How do you build an innovation culture within the organization? How do you engage employees in the innovation process?

Keywords

Innovation, Leading Change, General Management, Strategy

Settings

United States of America
2009

Type

Field Research

Available Languages

English

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