Case Study

L'Oréal Thailand (B)

10 pages
August 2003
Reference: IMD-5-0613

The case describes the various actions taken by the management team of L’Oréal Thailand, to restore the company’s profitability and competitive position.

Keywords
Turnaround, Global Management, Brand Marketing, Cultural Management
Settings
Asia, Thailand
2000-2001
Type
Field Research
Copyright
© 2003
Available Languages
English
Related material
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This case study is part of a series
  • L'Oréal Thailand (A)
  • L'Oréal Thailand (B)
This case study is part of a series
  • L'Oréal Thailand (A)
  • L'Oréal Thailand (B)
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
L'Oréal Thailand (A)
By Dominique Turpin
Case reference: IMD-5-0612 ©2003
Summary
Over several years, market share, sales and profitability at L'Oréal Thailand had all been under sustained pressure and targets have been missed ag...
Reference IMD-5-0612
Copyright ©2003
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

L'Oréal Thailand (B)
By Dominique Turpin
Case reference: IMD-5-0613 ©2003
Summary
The case describes the various actions taken by the management team of L'Oréal Thailand, to restore the company's profitability and competitive pos...
Reference IMD-5-0613
Copyright ©2003
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications