Case Study

L'Oréal Thailand (A)

25 pages
August 2003
Reference: IMD-5-0612

Over several years, market share, sales and profitability at L’Oréal Thailand had all been under sustained pressure and targets have been missed again and again. Participants are put in the position of the new Managing Director and are asked to decide on a whole range of top management issues to restore the company’s profitability and its competitive position.

Keywords
Turnaround, Global Management, Brand Management, Cross-cultural Management
Settings
Asia, Thailand
2000-2001
Type
Field Research
Copyright
© 2003
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
This case study is part of a series
Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics