Case Study

Kermel: A high-tech fiber in search of new markets

21 pages
April 1995
Reference: IMD-3-0596

Kermel, a joint venture company of Rhtne-Poulenc and Amoco Fiber & Fabrics, plans to enter its fiber, Kermel, into new applications. The sales from these new applications are expected to help the company increase its production volume and to secure its future. A range of applications in the domain of electric insulation are explored. The issues are which segments to target, what actions to take, including technology development and industrial marketing initiatives.

Keywords
Product Development, Product Planning
Settings
Europe, France
1993
Type
Field Research
Copyright
© 1995
Available Languages
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

1995 EFMD AWARD WINNER (Technology in Management)
Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics