Case Study

Kermel: A high-tech fiber in search of new markets

21 pages
April 1995
Reference: IMD-3-0596

Kermel, a joint venture company of Rhtne-Poulenc and Amoco Fiber & Fabrics, plans to enter its fiber, Kermel, into new applications. The sales from these new applications are expected to help the company increase its production volume and to secure its future. A range of applications in the domain of electric insulation are explored. The issues are which segments to target, what actions to take, including technology development and industrial marketing initiatives.

Keywords
Product Development, Product Planning
Settings
Europe, France
1993
Type
Field Research
Copyright
© 1995
Available Languages
English
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1995 EFMD AWARD WINNER (Technology in Management)
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