Concentrates on organizational issues of ICI Paints and does not deal with particular business initiatives considered for the future. Good forum for raising questions on how a global company might be run, in particular geographic vs. segment organization.
ICI Paints (A): Strategy for globalization
Summary
Case deals with situation at ICI Paints in early 1990. Although global leadership in volume had been reached, company was not yet a leader in profi...
1995 ECCH AWARD WINNER (Policy & General Management)
Reference
IMD-3-0557
Copyright
©1990
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
ICI Paints (B): Considering global product organization
Summary
Concentrates on organizational issues of ICI Paints and does not deal with particular business initiatives considered for the future. Good forum fo...
Reference
IMD-3-0558
Copyright
©1993
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications